Brand re-identification does not stop at changing image factors, but is a comprehensive repositioning process, aiming to improve the adaptability of businesses to rapid market fluctuations, changes in tourist behavior and increasingly high standards for experience quality in the digital age. This is an important shift to help businesses consolidate the foundation for a new growth period, in line with the long-term vision of the business.
In the new look, the Vietravel brand uses modern green - a color that expresses the spirit of innovation, youthfulness and sustainability. The Red Sun symbol is inherited, streamlined and perfected from a familiar mark over many years, with a harmonious mobility, expressing positive energy, aspiration to reach out and a spirit of continuous innovation.
Along with the new image, the brand statement "Your Journey - Your Value" reaffirms the orientation of businesses in the new period: placing customers at the center, constantly improving service quality, so that each trip does not stop at exploring destinations but becomes an experiential journey, bringing practical and sustainable value to tourists.
Entering the 30-year milestone with a new brand recognition system, Vietravel continues to affirm its sustainable development orientation, focusing on product - service quality, operational efficiency and value for customers. The image of the sun in the new identification symbolizes an open vision, a pioneering aspiration and a commitment to long-term companionship with tourists on experiential journeys, contributing positively to the development of Vietnam's tourism industry.
In the context of strong global tourism transformation, Vietravel has established a development vision for the 2025-2035 period based on three strategic pillars: Green enterprises associated with environmental, community and sustainable tourism commitments; Digital enterprises promote digital transformation, personalize experiences and optimize operations; Deeply connected enterprises promote long-term companionship with customers, partners and communities, spread value and develop sustainable tourism.
Sharing about the orientation for the next 10 years, Mr. Nguyen Quoc Ky - Chairman of the Board of Directors of Vietravel Tourism Group emphasized: "The past three decades have been a journey created from the belief, pioneering spirit and persistent responsibility of Vietravel towards customers, partners and the community. The announcement of the new brand identity and the statement "Your Journey - Your Value" are not only a step of innovation in image, but also a milestone of strategic repositioning, demonstrating the determination of businesses in the new era of development, while enhancing the value that tourism brings to society and each customer.
In the coming decade, businesses will steadfastly pursue three strategic pillars: Green Business, Digital Business and Deeply Connected Business; taking customers as the center, taking innovation and technology as the driving force for development. This will be the foundation for Vietravel to create in-depth, sustainable journeys and make practical contributions to the development of Vietnam's tourism industry, as well as the country's position on the world tourism map".
The brand repositioning marks an important shift in Vietravel's growth strategy, strengthening core values and enhancing competitiveness in the context of rapid market change. Based on the three pillars identified, businesses aim to optimize operations, expand the integrated tourism ecosystem and increase sustainable value. With a 30-year foundation and vision for 2025-2035, the enterprise is ready to make a breakthrough, promote business efficiency and expand domestic and international market share.
