Long queues waiting to enjoy banh mi in Ho Chi Minh City

Thanh Chân - Ngọc Ánh |

HCMC - On the first day of the 2025 Vietnam Bread Festival (March 21), people and tourists lined up to enjoy banh mi.

Queue up to enjoy banh mi

While eating banh mi and talking about the Vietnam Bread Festival, Mr. Le Hoa Khai and his wife (Go Vap District, Ho Chi Minh City) shared that this year's festival will sell many types of banh mi, attracting many people and tourists. In addition, the event also has local specialties such as coffee that can be purchased as gifts.

Nhieu loai banh mi nhu banh mi xiu mai, banh mi thit heo quay,... thu hut nguoi dan den thuong thuc. Anh: Ngoc Anh.
Many types of noodles such as light- tendon noodles, roast pork noodles... attract people to enjoy. Photo: Ngoc Anh

"The bread at the festival is very delicious. I saw many people, including international visitors, coming to buy and enjoy. This is considered an opportunity to promote and spread Vietnam's traditional culinary culture to the world" - Mr. Khai shared.

According to Lao Dong on March 21, at Le Van Tam Park (District 1), many people and tourists from the country as well as the international community came to visit and experience the 3rd Vietnamese Doll Festival in 2025.

Nguoi dan va du khach xep hang cho thuong thuc banh mi Huynh Hoa. Anh: Ngoc Anh.
People and tourists line up to enjoy Huynh Hoa noodle soup. Photo: Ngoc Anh

At noodle shops such as ABC Bakery, Huynh Hoa, Pew Pew..., people and tourists eagerly lined up, waiting to enjoy the attractive flavor of noodle soup. Due to the large number of customers, there was a time when the banh mi was temporarily gone, people patiently waited for the hot cakes to be ready to be baked.

Luong khach qua dong nen nhieu tiem banh thong bao tam het, nguoi dan phai cho tu 30 phut den 1 tieng moi co the thuong thuc banh. Anh: Ngoc Anh.
The number of customers is too large, so many bakeries have announced that they are temporarily out of stock, people have to wait from 30 minutes to 1 hour to enjoy the cakes. Photo: Ngoc Anh.

Waiting in line to buy cakes at the festival, Ms. Ginella (a German tourist) said that she had eaten Vietnamese banh mi 4-5 times and always remembered the flavor of this dish.

" tro back to Vietnam, I am very happy to experience this festival, very different from other festivals in my country. Vietnamese bread is really delicious" - Ms. Ginella excitedly shared.

Raising Vietnamese poverty line on the world map

The 3rd Vietnam Bread Festival in 2025 expanded its scale with more than 140 registered booths participating. The festival lasts from March 21 to 24.

Talking to Lao Dong, Ms. Nguyen Thi Thanh Thao - representative of the Marketing Department of Asia confectionery Joint Stock Company (ABC Bakery) said that through this year's festival, the unit hopes that the event will be a bridge to introduce and promote Vietnamese banh mi.

Since then, Vietnamese people have become more and more proud of banh mi. At the same time, it raises the level of Vietnamese culinary brands in the international market when banh mi is known and enjoyed by many international customers.

Banh mi tro thanh mon an dac trung cua am thuc Viet, thu hut khong chi nguoi dan trong nuoc ma con ca ban be quoc te. Anh: Ngoc Anh.
Bread has become a typical dish of Vietnamese cuisine, attracting not only domestic people but also international friends. Photo: Ngoc Anh.

The 2025 Vietnam Bread Festival is expected to attract more than 150,000 domestic and international visitors. Visitors are free to enter.

The highlight of this year's festival is the boat displaying 100 dishes with banh mi from seafood and seafood; the welcome gate is decorated with 1,100 banh mi (real models and banh mi)...

People and tourists can also experience banh mi from many countries, Vietnamese dishes, banh mi combined with Vietnamese coffee and other drinks.

With the message of Vietnamese Bread - World culinary value, spreading to five continents, this year's festival has the theme of delicious and delicious banh mi - Hanoi coffee, bringing visitors many unique and attractive culinary experiences.

Thanh Chân - Ngọc Ánh
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