Promoting Vietnamese tourism and cinema in the US is among the top events of 2024

Chí Long |

The Vietnam Tourism - Cinema Promotion Program in the US was voted one of the 10 outstanding cultural, sports and tourism events in 2024.

The Ministry of Culture, Sports and Tourism has just announced 10 typical events of the industry in 2024, including 3 outstanding tourism events.

First time promoting Vietnamese tourism and cinema in the US

The event took place on September 23-26 in San Francisco and Los Angeles, California, USA with the theme “Vietnam - New Destination of World Cinema”. This is also the highlight of the 2024 promotion plan of the Ministry of Culture, Sports and Tourism.

The Vietnam Tourism and Cinema Promotion Program in the US is the first time the Ministry of Culture, Sports and Tourism has organized it in the world's film capital of Hollywood. The event gathered more than 500 guests including leading Hollywood producers and directors.

Doan Viet Nam do Thu truong Bo VHTTDL Ho An Phong lam truong doan tham va lam viec voi Warner Bros. Hoat dong nam trong khuon kho Chuong trinh
The Vietnamese delegation led by Deputy Minister of Culture, Sports and Tourism Ho An Phong visited and worked with Warner Bros. The activity is within the framework of the Vietnam Tourism - Cinema Promotion Program in the United States. Photo: TITC

The program marks a breakthrough and innovation in promoting Vietnam tourism to exploit and develop tourism through cinema. At the same time, the event opens a new and promising direction to turn Vietnam into an ideal film studio for leading directors and film producers in Hollywood and around the world.

The highlight of the program is the Workshop introducing the potential of tourism and cinema of Vietnam. The workshop allows the audience to admire the beautiful scenery of Vietnam with excellent films filmed in the S-shaped strip of land.

Hoi thao gioi thieu tiem nang Du lich - Dien anh Viet Nam thu hut hon 500 dai bieu, khach moi, doi tac Hoa Ky den tham du. Anh: TITC
The seminar introducing the potential of Vietnam's Tourism - Cinema attracted more than 500 delegates, guests, and US partners to attend. Photo: TITC

At the same time, the workshop also introduced Vietnam's mechanisms and policies to facilitate international filmmakers; specific support and incentive commitments from localities and businesses to attract Hollywood filmmakers.

Vietnam tourism recovers strongly after the pandemic, welcoming about 17 million international tourists and 120 million domestic tourists

In 2024, despite the volatile domestic and international context, tourism remains a bright spot in the economy. Welcoming 17 million international visitors and 120 million domestic visitors, the tourism industry has marked a full recovery after Covid-19.

In 2024, Vietnam will be honored to receive 3 awards: “Asia's Leading Destination”, “World's Leading Heritage Destination” and “Asia's Leading Natural Destination”. Notably, this is the 6th time in the past 7 years that Vietnam has been honored as “Asia's Leading Destination” (in 2018, 2019, 2021, 2022, 2023, 2024), affirming the position of Vietnam tourism as an attractive destination, a bright star on the tourism map of Asia and the world.

Vietnam to host UN Tourism's International Conference on Rural Tourism in 2024

The first International Conference on Rural Tourism, held in December 2024, is a global conference. This is not only an event to promote the development of agricultural and rural tourism in Vietnam, but also demonstrates the role, responsibility and prestige of Vietnam in international tourism organizations, thereby promoting the completion of the sustainable tourism development goals of UN Tourism.

The United Nations Tourism Organization (UN Tourism) has awarded the title of Best Tourist Village to Tra Que Vegetable Village (Hoi An, Quang Nam). Photo: Organizing Committee

Within the framework of the event series, the United Nations Tourism Organization (UN Tourism) awarded the title of Best Tourist Village to Tra Que Vegetable Village (Hoi An, Quang Nam). This is also the only representative of Vietnam to win this award this year. This event contributes to honoring the value, spreading the brand and promoting Hoi An, Quang Nam tourism to international visitors.

10 typical cultural, sports and tourism events in 2024

1. The National Assembly approved the investment policy for the National Target Program on Cultural Development for the 2025-2035 period.

2. The National Assembly passed the Law on Cultural Heritage (amended), completing the legal corridor for the field of cultural heritage.

3. The Government issued two major plans on culture, sports and tourism, unleashing resources and creating a foundation for breakthroughs and development of the industry.

4. Series of cultural, sports and tourism events celebrating the 70th anniversary of Dien Bien Phu Victory

5. Vietnam has two more heritages recognized by UNESCO: "The reliefs on nine bronze cauldrons in the Hue Imperial Palace" were included in the List of Documentary Heritage of the Asia-Pacific region and the Festival of Lady Chua Xu of Sam Mountain was included in the List of Intangible Cultural Heritage of Humanity.

6. Cultural industry makes breakthroughs with programs of great stature, appeal and social impact

7. First time promoting Vietnamese tourism and cinema in the United States

8. Vietnam tourism recovers strongly after the pandemic, welcoming about 17 million international tourists and 120 million domestic tourists.

9. Vietnam to host the United Nations Tourism Organization (UN Tourism) International Conference on Rural Tourism in 2024

10. The Vietnamese women's volleyball team won the world championship for the first time and the Asian championship for the second time.

Chí Long
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