With the theme #PureStyleShines - Unique to create style, the fashion week takes place from June 5 to 8 at Nguyen Du Stadium (HCMC).
For many years, AVIFW Fashion Week has been determined to pursue sustainable fashion - from introducing collections using recycled materials such as lotus silk, oyster shells, bamboo trunks, to preserving cultural elements in each design.
This year, in addition to continuing to honor environmentally friendly materials, the program also emphasizes the "unique identity" element in the design language of each fashion house.
AVIFW Spring Summer 2025 has a special feature in the cooperation between MultiMedia JSC and ADV Digital (a digital media company integrated with technology) to bring the AR experience to the event. Guests can experience unique new designs on the red carpet through virtual reality technology.
Ms. Trang Le, Chairman of the Association of Southeast Asian Fashion Designers (CAFD) and Chairman of Avifw, affirmed that if one decade, AVIFW has contributed to bringing Vietnamese fashion to the world with the bravery, story and creativity of designers (NTK), Vietnamese brand, the next decade will open the new era - the original identity. This is a journey to affirm its own position of Vietnamese fashion on the international map, aiming to build the fashion industry imbued with cultural identity, enough to compete globally.
The theme of Special identity creates style as a strong affirmation of the standing of Vietnamese fashion on the world fashion map. This is also a great opportunity for us to tell the story of identity - from culture, materials, to national spirit - through the creative lens of fashion, Ms. Trang Le shared.
At AVIFW Spring Summer 2025, there are 16 designers - fashion brands accompanying. Le Thanh Hoa became the opening designer, with the The Light of Water collection as a gratitude for the beauty of water - a soft, pure but powerful element always in a moving state.
The person who took on the closing position for the program was Vu Viet Ha - the designer who devoted a lot of passion to Vietnam's natural materials. He will introduce Ma Dao collection.
In addition, AVIFW 2025 welcomes international "guests" such as high-end fashion designer Julien Fournie (recognized as "Haute Couture"), designer Alberto Zambelli (Italy), designer Frederick Lee (Singapore), fashion brand Behati (Malaysia), moral brand (Indonesia).
