The report was conducted online by The Harris Poll from October 2024 to January 2025, surveying people aged 18 and over in 12 key markets, including Vietnam.
Of the total 291 Vietnamese people surveyed, 95% of people snacked at least once a day, 98% easily found the right product. More than 99% consider snacking a convenient source of nutrition, 98% said they choose snacks that match their health goals, 93% used them to relax their spirit and 88% saw it as a way to reward themselves.
Notably, 91% said the snack evoked childhood memories, 85% liked to share with others, showing the value of emotional connection. In addition, 98% of snacked sustainably, 78% prioritized environmentally friendly products.
The result is Kinh Do's commitment to shaping the future of the snacking industry based on consumer understanding.
Mr. Sameer Yadav - Marketing Director of Mondelez Kinh Do Vietnam said: "We will continue to innovate to bring products that suit the increasingly diverse and responsible consumption trend in Vietnam".
