The event "Leading the new advertising era - Digital elevator media channel forum" co-organized by MMA Global and Chicilon Media, on September 26 in Hanoi.
At the event, Mr. Rohit Dadwal - CEO of MMA Global APAC - said that the development of digital elevator communication channels in the Asia-Pacific region has made remarkable progress.
With the continuous innovation of technology, digital elevator communication channels are becoming more dynamic and personalized in public spaces.
For the Vietnamese market, rapid urbanization and a growing middle class have opened up many opportunities for this form of media in the future.
With experience in cooperating with more than 700 domestic and foreign enterprises, Mr. Quach Chi Phong - Chairman and General Director of Chicilon Media - believes that the trend of shifting from traditional advertising channels to new media channels, such as digital elevator advertising, is becoming more and more popular.
Digital elevator media channel budgets have also expanded year-on-year, demonstrating the effectiveness and trust advertisers have in this media channel.
"We believe that the digital elevator media market will continue to grow strongly, playing an important role in the advertising strategies of businesses in the coming time," said Mr. Quach Chi Phong.
Participating in the discussion at the forum, representatives and experts from international companies also emphasized that digital elevator communication channels have good outreach efficiency, helping brands increase recognition and memorability, thereby promoting purchases.
The speakers also expect that digital elevator communication channels will create a strong link between brands and customers, effectively supporting sales promotion in the future.
