On the afternoon of May 29, in Da Nang, Diageo Vietnam Co., Ltd. in collaboration with Da Nang Tourism College, Hanoi Tourism College, the Ministry of Culture, Sports and Tourism and Kenan Foundation Asia organized a ceremony to celebrate the two-year implementation of the training program "Learning For Life - L4L".
To date, the program has helped more than 98,000 people around the world. In 2024, Lifetime Learning reached more than 36,000 students in 36 countries, over 50% of whom are women, demonstrating Diageos interest in gender equality and sustainable development.
In Vietnam, in 2025, the program has trained 25 lecturers and more than 420 students, of which over 60% are female. Most students rate the course as truly rewarding, helping to increase confidence and job search skills.
The training content is developed by industry experts, focusing on blending knowledge, service skills, menu consulting, effective communication, teamwork, time management and building personal brands.
Associate Professor, Dr. Le Anh Tuan - Deputy Director of the Department of Science, Technology, Training and Environment (Ministry of Culture, Sports and Tourism) highly appreciated the close coordination between the parties, contributing to innovation in training, improving vocational skills in the tourism - hospitality sector. The Ministry is committed to continuing to support to replicate the model nationwide.
Da Nang Tourism College has integrated the "Lifetime Learning" curriculum into the regular training program, opening an important step in spreading the practical training model to future generations of students.
Lifetime learning is a global initiative of Diageo to remove career barriers for disadvantaged people through skills training in the restaurant - hotel industry, contributing to realizing the spirit of Progress 2030 vision of promoting the active role of the alcoholic beverage industry, promoting diversity and sustainability.
Vietnam's tourism industry currently needs more than 40,000 workers per year, while the new market meets about 15,000 - 20,000, with only 43% of the workforce completing formal training. This further affirms the important role of practical skills training programs to improve the quality of human resources in the tourism and hospitality industry.
