Da Nang culture seen through technology
The "Da Nang Tui" project is a project that connects art and culture with the GenZ generation and previous generations; through many different methods, the project has repeatedly connected local people and the outside world in a new and unique way.
The "Da Nang Tui" project has brought innovation by creating a creative space that strongly connects with the community. Organizing exhibitions not only about visual arts but also combining local culture and community interaction, such as the "Nghe Exhibition" or "Lenh Denh" exhibitions from 2017 to present.
The exhibitions of "Da Nang Tui" bring not only vivid images and sounds but also special technologies such as AI augmented reality in the works, using technology applications, 3D Mapping Room, 3D AR Art... so that viewers can interact and experience, thereby encouraging participants to immerse themselves in the art space, creating a difference compared to conventional exhibition events.
In 2024, the exhibition "Rong-Rao" of "Da Nang Tui" continues to make a good impression on the public thanks to the optimal application of technology, helping to fully convey artistic ideas and creativity through televisions, tablets and advanced technology solutions.
The public can experience a multi-sensory journey through every sight, sound, and touch point that is seamlessly transformed into reality by technological products.
Useful playground for art lovers
For artists participating in the exhibition, this is also an opportunity for them to unleash their creativity, applying technology to their artworks to create new things.
Ms. Nguyen Ngoc Thien Hieu (Head of the "Da Nang Tui" Cultural and Creative Space Group) said that the project idea was formed when Hieu visited Hanoi and Ho Chi Minh City, attending art exhibitions of young people, where they used modern art to introduce the city.
"That made me wonder why Da Nang doesn't have such exhibitions, from there, the project gradually took shape and officially operated from October 2017 until now," said Ms. Hieu.
Since 2017, "Da Nang Tui" has organized many exhibitions, attracting many domestic and foreign artists and volunteers from many universities in Da Nang. Thereby creating a creative and exchange space for those who love art and culture in Da Nang and Vietnam.
Ms. Hieu also added that through the exhibitions, in addition to promoting the culture and people of Da Nang, the group also wants to promote digital transformation, taking advantage of digital technology applications, virtual reality (VR), and AI, helping to improve accessibility and interaction with art events.
This creates opportunities for the development of creative technology, turning Da Nang into a digital art center, promoting the development of creative technology, attracting talent and investment in the technology industry in Da Nang.
