New winds in art and culture

Trần Thi |

Da Nang youth are increasingly interested in local culture and art, expressed through creative activities that evoke the city's traditional values.

The "Da Nang Tui" project is a creative effort by young people in Da Nang, aiming to connect culture and art with modern technology. By organizing art exhibitions using sound, images combined with AI technology, the project brings a new breeze in promoting the locality.

Du khach nuoc ngoai “thuong thuc” banh beo, nam, loc Da Nang qua cong nghe mo phong ma trien lam van hoa - nghe thuat “Rong-Rao” su dung. Anh: Tran Thi
Foreign tourists “enjoy” Banh Beo, Nam, and Loc from Da Nang through the simulation technology used by the cultural and artistic exhibition “Rong-Rao”. Photo: Tran Thi

Exhibitions such as "Nghe Exhibition" or "Lenh Denh" have made a special mark thanks to the application of modern technology such as AR, 3D Mapping and AI. In particular, the "Rong-Rao" exhibition in 2024 made a strong impression when bringing a multi-sensory experience through every sight, sound and touch point.

According to Ms. Nguyen Ngoc Thien Hieu, head of the "Da Nang Tui" group, the project not only aims to promote the culture and people of Da Nang but also promotes digital transformation, taking advantage of digital technology applications and virtual reality to enhance the artistic experience.

Since 2017, "Da Nang Tui" has organized many exhibitions, attracting the participation of many domestic and foreign artists, along with many volunteers. The project is expected to help Da Nang become a digital art center, opening up opportunities to develop the creative technology industry, attracting talent and investment in this field.

Cau chuyen ve tinh yeu giua dan va quan ta duoc the hien qua nhac kich. Anh: Tran Thi
The story of love between our people and army is expressed through musical. Photo: Tran Thi

Realizing the value of musicals, a group of students in Da Nang were determined to produce a musical program on the theme of the army and the people, aiming to bring a new art form to the local audience. The musical "Hoa Doi", held at Nguyen Hien Dinh Tuong Theater in mid-November 2024, left many emotions for the attendees.

The story of love, will and belief of our army and people is recreated through the love of the two main characters Binh and An. The program consists of three parts: "Hoa Nhan" - depicting the image of life and personality; "Hoa Chi" - depicting will and determination; "Hoa Binh An" - conveying the message of overcoming difficulties.

Not only having artistic meaning, "Painting Life" is also the story of young people who love art, contributing to recreating culture, homeland and people through the form of musicals.

Do Quynh Dung, head of the organizing committee, shared: “We hope that 'Hoa Doi' will inspire young people to get closer to musicals, while also appreciating the cultural values, people and history of the country. From there, young people will have the motivation to create, bringing cultural and historical stories through many different ways of expression.”

The diverse cultural and artistic activities carried out by young people not only recreate traditional values ​​but also create a bridge between generations, contributing to nurturing love for the homeland and national culture. This is not only an inheritance, but also a big step forward in bringing local culture and art into the flow of modern development.

Trần Thi
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