Developed from the initiative "Vietnamese women are confident in doing business" with the goal of inspiring millions of Vietnamese women to confidently take ownership and create positive changes for the community, the gameshow "When women master” first launched in 2023 with 5 episodes, revolving around the topic of business on digital platforms.
Each challenge in season 1 brought challenging real-life lessons so that women of all ages and professions can keep up with the vibrant online business market.

Returning with a completely new version in a volatile economic context, "When Women Are in charge" season 2 will have 12 episodes, expanding more business skills challenges for contestants to develop. Creativity in "unexpected" situations.
Some skills will be asked such as: Sales, video production, creating a brand ambassador image, livestream, recruitment and fundraising...
The challenges of the program force contestants to make the most of their flexibility, creativity and bravery so that they can improvise and have the best performance in a short time to conquer the Board of Judges consisting of Experienced experts in many fields.
Besides the powerful judges, the program also brings together contestants from many different regions and professions, from young entrepreneurs in urban areas to ethnic minority women in remote areas. , from traditional workers to e-commerce startups have begun to reach out beyond Vietnam's borders to conquer the international market.

In particular, season 2 of the program also attracts names and brands that are loved by young people such as "Snack with Mrs. Tuyet", "Fat but Burn", "Reading Station"... Each contestant brings with them their starting story. own career, with difficulties, challenges and proud successes.
The diversity of business models, real-life challenges, and the sharing of experiences from reputable experts - "When Women Are in charge" season 2 will bring to the audience a multi-dimensional, full perspective. Interesting about female entrepreneurs who dare to think and dare to do. The program is also a bridge for female entrepreneurs to exchange, connect and cooperate.
The program "When Women Take Charge" season 2 includes 12 episodes and will officially air every Thursday at 8:30 p.m. on VTV3 channel , starting from July 18, 2024.