Date 10.8, the Korea Business Research Institute announced the brand reputation rankings for this month for male idol groups, with data collected from 10.7 to 10.8.
As a result, Seventeen surpassed BTS to take the top spot this month with a brand reputation index of 5,988,919, marking a 31.32% increase in the group's score from July.
The high-ranking keywords in the group's keyword analysis include “CARAT”, “unit” and “world tour”, while Seventeen's positive points also accounted for 90.94%.
Coming in second is BTS with a brand reputation index of 4,980,992, lower than the 5,555,349 points of July.
Recently, the group has been embroiled in many scandals, following Suga's controversy over driving after drinking. Not only was he criticized for lying, but many people also demanded that the male singer leave the group.
Additionally, according to the breath test results, Suga's blood alcohol content was 0.227%, and he could face a prison sentence of 2-5 years or a fine of 10-20 million won, according to the current Road Traffic Act of South Korea.
This month, Stray Kids rose to third place after witnessing an impressive 132.86% increase in their brand reputation index from July, bringing the group's total score to 3,136,650.
The group Enhypen came in fourth with a brand reputation index of 2,973,333, marking a 30.59% increase from the previous month, while TWS is named in the top 5 with a brand reputation index of 2,741,433, marking a 29.24% increase from July.
