On January 15, the MV "Da co cha roi" (There is a Father) introduction ceremony took place with the participation of a large number of artists, musicians, directors, professionals and the press. The event recognized the presence of artists of many generations such as Cam Van - Khac Trieu, Quoc Dai, Phan Dinh Tung, Tien Dat, Pham Anh Khoa, Karik, OnlyC, Vo Ha Tram, Nguyen Phi Hung... This shows that the project is not only seen as a simple entertainment product, but also a noteworthy case in the contemporary creative picture of Vietnamese music.
The center of the project is the song "Da co cha roi" - a pop ballad with a positive and healing spirit, telling the story of the father-child relationship in a gentle, restrained way. Instead of exploiting tragedy or pushing emotions to a climax, the song chooses everyday details, as a reminder of the silent but persistent presence of the father in each person's journey of maturity. That simplicity helps the song create the ability to connect generations, when young people see themselves in the role of a child, while older audiences find empathy from the experience of being a father.
In that musical space, the combination between MTV and Ann takes place naturally. MTV is one of the few Vietnamese boybands that still operates sustainably, recognized for their musical ability and emotional imprint instead of chasing trends. The group's companionship with the MV "Da co cha roi" does not originate from the novelty of the virtual artist model, but comes from the convincingness of the song and the message towards family values, the connection that the song brings.
On the Ann side, this virtual artist shows the ability to adapt flexibly to deep musical spaces, not framed in images or specific audiences.
The MV "Da co cha" then expands the emotional space of the song with a fictional story, using the image of a car passing through a tunnel as a metaphor for time and opportunities to correct mistakes in life. The entire MV is filmed in a studio and processed with special effects, under the coordination of director Bobo Dang and the crew, to ensure the continuity of images and emotions between real and virtual artists.
