Surpassing the queen of pop Madonna, in just the first night of The Eras Tour, Taylor Swift attracted more than 69,000 audiences. That number set a new record for the most crowded individual performance night in the US by a female singer.
The Eras Tour is the sixth tour of American singer-songwriter Taylor Swift. A total of 52 nights are expected across the United States. The first night on March 17 in Argentina marked a number of live viewership days exceeding the Super Bowl final.
The demand for Eras Tour tickets reached 3.5 million with Ticketmaster's pre-sales program. The large number of visitors caused the company's website to crash right after the ticket sales began.
2.4 million people bought tickets that day, breaking the all-time record for the most sold concert tickets by an artist in a day.
Before these era records, Taylor Swift had achieved many "huge" achievements. The singer's 10th album released on October 21, 2022 occupied all positions in the Top 10 of Billboard Hot 100, with the most listens on Spotify worldwide on the first day (185 million views) and ranked third in the first week of release (549 million views).
The singer set a new milestone in US Nielsen history with 5 albums selling more than a million copies in the first week, the largest number of charity records sales in a week. The album has sold more than 1.6 million copies in the US and more than 3 million copies in the international market. Taylor Swift became the most listened artist on Spotify with over 35 billion views.