At the ceremony to announce Sen Vang's activities in 2025, CEO Pham Kim Dung revealed the project "Blooming Life, Helping those in difficult circumstances in life".
The Flower Life program was filmed on the day at the Binh Tan District Cultural, Sports and Physical Training Center.
Not just a reality TV show, Life in Blossom is a meaningful journey, where dreams are given wings, unfortunate lives are shared and smiles are blooming on the lips.
With the desire to become a bridge between kindness and difficult circumstances, the program promises to bring the audience touching stories, warm moments and meaningful messages about humanity.
At the introduction, CEO Pham Kim Dung said that this project not only helps improve the material life of the less fortunate but also brings joy, hope and spiritual warmth to the community.
In particular, contributions from beauty queens, runners-up and famous artists have created a wider wave of charity. Each individual participating is not only a loving giving person but also an example of maturity and generosity, contributing to beautifying the life of society.
At the first filming session at the Binh Tan Cultural, Sports and Physical Training Center, we gave more than 400 million VND to 4 people. We hope to have more benefactors, helping more situations to overcome adversity, emphasized CEO Pham Kim Dung.
According to director Hoang Nhat Nam, the moment he saw kind hearts from benefactors, sponsors and audiences joining hands to donate brought him endless happiness and emotion.
I feel extremely happy and moved to witness today - the day that the Flower Life program has donated more than 400 million VND to 4 families. This is the spread of compassion to difficult circumstances in life, emphasized director Hoang Nhat Nam.
In addition, the male director emphasized that in modern society, many people always dream of enjoying good things such as eating well, dressing well and having a happy home with their family. However, for many people, that dream is just an vague desire due to loss, illness or difficult living circumstances.
Mr. Hoang Nhat Nam also expressed his belief that, through HTV waves and social media platforms, the program's kindness messages will be widely spread, creating a "color effect" that can change the lives of those facing adversity. Each gift, whether big or small, has a meaning beyond material value, showing concern, sharing and spiritual encouragement for those in difficult circumstances.
