In addition to the main theme "Sustainable fashion", the campaign also hopes to convey the message "Power up your sustainable style" to the public of the capital. It is known that the campaign originated from the initiative of BOOVironment (under BOO Trading Joint Stock Company) in response to the Earth Hour event.
After 13 years, the Out of Light campaign is still an annual activity with a great impact on the community, contributing to inspiring and changing awareness of environmental issues.
The mission of this year's Out of the Light project is to build a sustainable fashion network with the joint efforts of both businesses and individuals (US). Together, create change for a more sustainable fashion industry.
It is known that the event has received positive attention with the participation of 3 Ambassadors: Miss Grand World 2021 - Nguyen Thuc Thuy Tien, Fashionista Chau Bui and supermodel Minh Tu and many other artists.
The campaign also went through 2 phases and entered the 3rd phase including Phase 1 (27.2 - 6.3) - POWER UP to raise public awareness of the fashion industry; Phase 2 (7 - 17.3) - YOUR to establish a sustainable fashion network. Phase 3 (18 - 25.3) - SUSTAINABLE STYLE with the highlight being the Global Earth Hour Outdoor Festival, while mobilizing businesses and communities to join hands for a sustainable fashion industry.
Many notable activities will take place in turn at the 2023 power-off campaign from 8:30 to 9:30 at Indochina Plaza Hanoi such as the Business Line Line Line Line Management Area; clothes Renew Area so that participants can freely create with prepared equipment and items; Green booths will bring many new green initiatives closer to young people, conveying the message of environmental protection.
With the expectation of continuing to contribute to the country's greening journey, the event organizing committee has donated all profits from activities in the 2023 power-off campaign to support the " Contributing a tree is contributing a forest" forest planting fund of Gaia Nature Conservation Center...
