The banking industry witnessed impressive digitalization speed, with 87% of brands.
The real estate industry grew 27% with Vinhomes leading. The technology sector increased by 10%.
Viettel Group continues to maintain its position as the most valuable brand in Vietnam. Holding 2nd and 3rd place in the list of most valuable brands in Vietnam this year are Vinamilk (reaching 2.6 billion USD), Vietcombank (reaching 2.4 billion USD).
MB is the fastest growing brand with an increased brand value of 87%, reaching 1.6 billion USD.
Vinpearl won the position of the strongest brand in Vietnam, achieving a Brand Strength Index score of 97.5/100.
Mr. Alex Haigh, Executive Director of Asia - Pacific of Brand Finance, commented: Vietnamese brands are showing resilience despite the decline in brand value in the whole market. Viettel's expansion of the 5G network, MB's focus on development with a digitalization strategy and Vinpearl's record growth are proof of this adaptability. Meanwhile, Techcombank's rise to become the third most valuable brand in the banking industry reflects strong confidence from the market and increasing demand for high-end financial services.
