Accordingly, DKSH will distribute a diverse product portfolio of Want Want, including Senbei rice cakes, QQ flexible candy and OPAO milk, on a modern distribution channel in the Vietnamese market.
This partnership optimizes comprehensive market development services and DKSH's wide distribution network, thereby helping Want Want reach millions of consumers nationwide.
Founded in 1962, Want Want has become one of Asia's leading food and beverage brands with coverage in more than 60 countries worldwide. In Vietnam, Want Want is currently operating a factory and a shopping center, providing typical items such as rice cakes, candy, flavored drinks and dairy products - products loved by many Vietnamese families.
DKSH will provide integrated market development services, including sales, distribution, logistics, as well as trade support across all modern distribution channels in Vietnam.
The cooperation of the two enterprises is a testament to DKSH's affirmed capacity in supporting international brands to strengthen connections with Vietnamese consumers.
