The route includes three routes: Ninh Binh - Hanoi, Quy Nhon and Can Tho - Ho Chi Minh City.
At each destination, KOLs enjoy beautiful scenery and participate in activities imbued with regional identity such as rowing a boat in Trang An, making spring rolls and spring rolls in Binh Dinh, practicing traditional Tay Son martial arts, or processing West region's spring rolls.
At the same time, they enter real-life survival challenges, incorporating Free Fires signature elements such as recreating action and items in the game in the cultural landscape.
The program applies a vertical filming format, suitable for Gen Z's viewing habits. Each KOL has its own filming and livestream corner, creating 24 personalized content streams, helping viewers accompany their idols directly.
At the end of each stage, the offline community event brings together hundreds to thousands of players, a total of more than 2,100 fans participating throughout. Fans can interact, participate in minigams, receive gifts and connect with the Free Fire community.
Free Fire Xuyen Viet not only affirms the appeal of the most downloaded mobile survival game globally for 6 consecutive years but also contributes to promoting Vietnamese culture in a modern way, close to young people.
