According to data from the October 2025 report on Personal Smartphone Equipment of market research company Omdia, the global shipment of OWS headphones reached 10.3 million units in the third quarter, up 69% over the same period last year.
Huawei leads the list of global OWS headset manufacturers with 900,000 units shipped and an 8% global market share, more than double the 400,000 units sold in the same period last year, achieving an annual growth rate of 118%.
Huawei's success comes from major AI-based improvements as the Celia assistant is considered smarter.
Edifier ranked second with 800,000 products shipped from July to September 2025, achieving an annual growth rate of 338%, and the company's market share increased from 3% to 7% over the same period last year.
Some other brands such as Baseus, Anker... have the same number of products shipped at 700,000 units. Baseus saw the most impressive growth, with an increase of 5.60% over the same period last year.
It is noteworthy that manufacturers outside the Top 5 have shipped a total of 6.5 million products, accounting for 63% of the market. Although this figure decreased compared to 74% last year, it still accounts for a high market share. This shows that the OWS headphone market is highly disjointed, no major brand has absolute dominance and there is still a lot of room for development.
According to experts, the strong growth of the global open-end headphone market is due to the ease of wearing this type of headphone for a long time, not causing discomfort to the ears and not causing a tickling feeling, making them a new trend in the wireless headphone segment.
