Throughout the implementation journey, Friday Wellness has organized a series of activities associated with the wellness message. From workshops sharing knowledge about physical and mental health and a balanced lifestyle, to the emotional Running with Mothers aimed at connecting the community and arousing awareness of the importance of health.
Not stopping at outstanding activities, Logitech has taken advantage of its own product platform and core values to encourage users to maintain positive living habits. ergonomic design products, flexible and health-friendly solutions - are the way that the brand quietly but persistently accompanies consumers in the process of daily wellbeing care.
Closing the campaign is the trekking at Dinh Mountain, an iconic activity. This is not simply a picnic, but also an opportunity for the community to look back on the past journey, to better understand the sustainable health values that Friday Wellness has wanted to promote.
Luong Thi Loi, who finished the No. 1 100km trail in Indonesia, considered the most difficult on the planet, is a coach of two programs in the journey series, sharing: "Physical endurance and mental perseverance - as well as a journey full of effort, challenges and inspiration towards wellness. This June Dinh Mountain Road, with nature and fresh air, is an ideal space to repeat the message: living well is not a destination, but a journey that requires perseverance and deep awareness".
It is worth noting that throughout that journey, Logitech has not only targeted consumers as customers, but also considered them as influential individuals in the community.
