By announcing the new brand positioning as “Financial Assistant with AI”, MoMo affirms its belief in the strategy of using the power of artificial intelligence (AI) to change the way products are made and innovate; creating simple products at low cost with partners to serve customers.
MoMo's new vision is to popularize financial services, promote financial inclusion, become a powerful assistant to help Vietnamese people manage money flexibly and effectively, and build a stable personal financial foundation for everyone.
Mr. Nguyen Manh Tuong, Co-founder, Vice Chairman of the Board of Directors, CEO of MoMo, shared: “MoMo's mission with individual customers is to, together with banking partners, financial institutions, and securities companies, contribute to popularizing financial services, helping Vietnamese people with low and middle incomes, and underserved customers, to access financial services conveniently, easily, and at a reasonable cost.
With our partners, as a leading technology company, we continue our journey to support digital transformation, especially for small and medium-sized enterprises."
In the near future, every experience on MoMo will be maximally personalized with the application of AI, so that every service, promotion, and useful content on the application will be displayed based on the different needs of each user.
