To fulfill this commitment, in 2024, Rakuten Viber upgraded and launched many features to enhance security and enhance user experience.
Rakuten Viber noted that over 54% of users appreciate security and privacy features; 48% of users love the user-friendly interface; 44% emphasize free messaging and calling.
The strong growth of users in Vietnam is reinforced by an 8% growth in content consumption channels, and the continued increase in the use of productivity tools for professionals such as "My Notes" with a 10% year-on-year growth and a 13% growth for the "Group Call" feature, demonstrating users' trust in the super app.
Rakuten Viber has affirmed its position as the leading messaging application with a commitment to ensuring security and privacy for users with SOC 2 Type II certification from Europe. This is also Rakuten Viber's leading direction in committing to comply with the highest standards of security and data privacy, bringing to users in Vietnam.
Rakuten Viber is the first messaging app to integrate end-to-end encryption for all 1:1 chats and private video calls.
