The first breakthrough is the merger of the Tiger® and Tiger® Crystal product logos to create an overall logo with the image of a fierce tiger rising high, symbolizing a strong spirit.
“In this breakthrough transformation, Tiger® Beer not only wants to awaken the spirit of steadfastness of each individual but also honor the strength of brotherhood, the solidarity of those who always stand side by side to overcome all challenges. We believe that the journey to create each individual's progress in the year is not a lonely journey, but always requires the companionship of strong brothers standing shoulder to shoulder. At the same time, Tiger® Beer will also continue to accompany consumers to turn challenges into opportunities, 'Stand together, roar, Open Spring with Courage' to look forward to a new year full of enthusiasm and success.", Ms. Huynh Phuong Thao - Senior Marketing Director of Tiger brand shared.
This holiday season, Tiger® Beer marks a strong transformation by launching an impressive Spring crate packaging, featuring a vibrant red color and luxurious design.
