They are also the only smartphone brand in Southeast Asia to achieve positive growth in the first quarter of 2025. According to Canalys, Xiaomi accounted for 17% of the total market share in the region, up 2% over the same period last year.
The first three months of the year are always the time when the Vietnamese smartphone market is most vibrant as shopping demand increases sharply. This is also the time for brands to simultaneously launch new products, promote communication campaigns and invest in distribution.
In that context, Xiaomi still maintains a solid performance thanks to its multi- segment product strategy: Redmi Note 14 Series continues to be a pillar in the mid-range segment, while Xiaomi 15 Ultra creates a boost in the high-end segment.
The Redmi Note 14 series continues to play a key role when recording more than 240,000 orders in less than 3 months since its launch, showing the strong appeal of the line that is outstanding for its stable performance, modern design and affordable price.
Meanwhile, Xiaomi 15 Ultra quickly "sold out" after only 9 days of launching, becoming an important milestone in the brand's transformation journey. The product is not only a testament to the technological breakthrough, but also opens up a new experience - when users start to pay more attention to the value of the use, sophisticated design and high-end feel, instead of just looking at technical specifications or price comparisons.
