Vietnam is one of the first 6 countries in the world to launch YouTube Shopping Affiliate. According to YouTube, Vietnam has more than 50 million users aged 18 and over and thousands of channels with over 100,000 subscribers.
With this program, viewers can shop directly from creators' content on the YouTube platform, providing a seamless and convenient shopping experience.
Ms. Mukpim Anantachai - Director of YouTube Partnerships in Vietnam and Thailand - expects this feature to help creators increase interaction with audiences and expand their income sources.
Shopee Vietnam representative - Ms. Sarah Nguyen - also said that this cooperation is an important step in enhancing the online shopping experience in Vietnam. By combining YouTube's content ecosystem with Shopee's affiliate marketing network, the program not only helps creators and brands reach more customers but also helps consumers have a simple and convenient shopping experience.
