When AI changes the way people sell
Previously, Ms. Lan - a pharmacist in Hanoi - had to visit more than ten pharmacies a day. Despite her best efforts, she has often forgotten important details, which can cause a missed meeting. It was not until the company put in a new AI tool, SalesMate, that her work really changed.
SalesMate helps her journey to half of her key destinations. The data analysis system, prioritized customer recommendations, suggested optimal orders and provided consultation information. Instead of having to spend hours preparing reports and scripts, Ms. Lan now just needs to open an application on her phone.
In a few seconds, a list of pharmacies that need to be prioritized for visits appeared, along with a history of transactions, products that are being imported less, appropriate promotional policies and even suggestions on how to start a conversation.
If she used to have to drive to more than ten points of sale per day, now there are only five to six important points that the system proposes. The journey was shortened, but she had more time for each meeting, helping her focus on quickly and accurately meeting customer requirements.
When the pharmacy owner asked for information about the benefits or promotions, she was no longer confused. SalesMate prepared data in advance, helping her answer quickly and consistently.
SalesMate - a new weapon for retail businesses
Ms. Lan's sales have increased, and her efficiency has changed significantly. More importantly, the company where she works has more sales management tools using data, reducing dependence on personality and personal experience.
SalesMate provides comprehensive sales tracking capabilities, early detection of customer loss risks and data-based decision making. The time to prepare before each pharmacy meeting will be greatly reduced with accurate analysis data to help increase the rate of order closures and average order value. These are indicators that reflect business performance that pharmaceutical distributors can clearly measure.
Standardize the team, deploy quickly and effectively early
Another challenge for pharmaceutical businesses is that the capacity to present pharmacists is often uneven.
SalesMate helps standardize the skills of the entire team: anyone can provide consistent, accurate and timely advice. The unit has thereby reduced the cost of retraining, improved its professional image and maintained stable service quality throughout the system.
SalesMate's strength is its ability to deploy quickly, in just 2-3 months without having to invest in complex infrastructure. The system takes advantage of available data from distribution management software and internal platforms, thereby businesses quickly see practical results.
According to Ms. Tran Minh Nguyet - AI implementation director of FPT Digital, FPT Group - SalesMate is a smart business platform. It helps increase sales thanks to optimal orders, reduce the risk of losing customers with early warnings, and at the same time elevate the sales team when all pharmacists can provide consistent and professional advice. This is the way pharmaceutical enterprises create sustainable competitive advantages.
