The rankings are based on social media data from July to December 2024, with strict evaluation criteria: Campaigns must ensure at least 3 social media activities including MVs, minigame, KOLs, and journalism; at the same time, using hashtags related to CSR and conveying positive messages to the community.
Among the hundreds of campaigns analyzed, "Shining Vietnamese Willpower" and "Youth Sports Space - Recharge, Rejuvenate Youth" have made a special mark thanks to their humane, positive message, wide scope of implementation, as well as a methodical and effective communication strategy.
"Shining Vietnamese Willpower" is an annual program organized by the Central Committee of the Vietnam Youth Union and TCP Vietnam Company to honor outstanding young people with disabilities, and spread the spirit of positive living through inspiring stories, overcoming difficulties and rising up.
In 2024, the "Shining Vietnamese Willpower" Program honored 38 outstanding examples of young people with disabilities who are determined, rising out of adversity, and actively contributing to the community.
