Each brand is assigned a brand strength index (BSI) by Brand Finance on a maximum scale of 100 and converted to a maximum rating of AAA+. This year, PNJ's BSI index increased by 0.5 points to 74.7 points, upgrading its brand strength rating from AA to AA+.
According to Brand Finance, PNJ's brand value has increased 10 times in a decade. The strongest growth period was recorded in the past 2 years when the brand valuation in 2022 was 367 million USD, now up to 480 million USD, an increase of more than 30%.
“In the next few years, we expect the brand value to reach one billion USD thanks to our efforts to build connections and resonance between brands in the ecosystem. In addition, enhancing creativity in marketing activities with faster and more flexible implementation to build and strengthen customer trust also contributes significantly to the growth of PNJ brand value,” said Mr. Le Tri Thong, Vice Chairman of the Board of Directors and General Director of PNJ.
PNJ Company continuously increases its presence, brand recall and customer interaction.
