Dien Bien invests nearly 3.3 billion VND to build brands for 4 key agricultural products

QUANG ĐẠT |

Dien Bien - The approved investment of nearly 3.3 billion VND will focus on building and developing brands for 4 typical agricultural products.

Recently, Vice Chairman of Dien Bien Provincial People's Committee Vu A Bang signed 3 decisions approving the organization of the project's chairmanship, funding, spending contracts and the implementation time of provincial-level science and technology tasks in 2025.

Accordingly, 4 products with high potential and economic value to carry out provincial-level scientific and technological tasks in 2025, including: Muong Thanh rice, Pu Lau honey pineapple, Muong Ang green-skinned grapefruit and Tua Chua purple crust potatoes.

Building a "certification brand" will be an important legal tool to certify the origin, raw materials, production process and specific quality of the product.

Mua vang tren canh dong Muong Thanh - Vua lua lon nhat khu vuc Tay Bac. Anh: Quang Dat
Golden season in Muong Thanh fields - The largest rice granary in the Northwest region. Photo: Quang Dat

According to the decision, the project to "create, manage and develop a certification brand for Muong Thanh rice and Pu Lau pineapple products of Dien Bien province" will be organized and implemented by Truong Son Agricultural and Technology Investment Joint Stock Company (located in Hanoi) within 30 months.

The total cost to implement the above project is more than 1.58 billion VND. Of which, the state budget from the science and technology career budget is more than 1,517 billion VND and other sources are 62 million VND.

Notably, the entire budget from the state budget will be implemented under the spending contract method.

Vuon trong dua mat tai ban Pu Lau, xa Muong Nha, tinh Dien Bien. Anh: Quang Dat
Pineapple garden in Pu Lau village, Muong Nha commune, Dien Bien province. Photo: Quang Dat

Although Muong Ang green-skinned grapefruit and Tua Chua purple crusted potato products are two separate projects, they were both assigned to Investip Industrial Property Joint Stock Company (located in Hanoi) to organize implementation within 24 months.

According to the decision, the project "creates, manages and develops the brand to certify "Tua Tua purple Thoi Thoi" for purple Thoi products of Dien Bien province", with a total implementation cost of more than 860 million VND (state budget of more than 839 million VND).

With the project "creating, managing and developing the brand to certify " Muong Ang Green-skinned Grapefruit" for green-skinned grapefruit products of Dien Bien province", the implementation cost is more than 854 million VND (state budget is more than 827 million VND).

Building a certification brand for 4 typical agricultural products will not only stop at increasing selling prices. And also the expectation of creating "passport" for products to create a sustainable production ecosystem.

From there, confidently enter large supermarket systems, clean food supply chains and further to export markets.

To ensure that the projects are implemented on schedule and effectively, the Provincial People's Committee has assigned the Department of Science and Technology as the focal point, responsible for guiding the organizations in charge of completing procedures and signing implementation contracts.

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