Quang Nam launches 10 billion VND tourism stimulus package to invite tourists

Hoàng Bin |

The tourism stimulus program "Quang Nam - heritage green area" starts from April to November 2025, with a total preferential value of up to 10 billion VND.

On April 4, in Ho Chi Minh City, the tourism industry of Quang Nam province held a conference to promote, advertise tourism and introduce incentive programs to attract tourists to Quang Nam in 2025.

The focus of the event is the announcement of a tourism stimulus package worth up to 10 billion VND, to promote tourism recovery and development with the theme "Quang Nam - heritage green area".

According to Mr. Nguyen Thanh Hong - Director of the Department of Culture, Sports and Tourism of Quang Nam, the 2025 stimulus program will be implemented in two stages: "Quang Nam - Summer emotions" (April to August) and "Quang's golden season" (September to the end of November).

Quang canh hoi nghi quang ba, xuc tien du lich den Quang Nam nam 2025 tai TP.Ho Chi Minh. Anh: So VH-TT&DL Quang Nam
Scene of the tourism promotion conference to Quang Nam in 2025 in Ho Chi Minh City. Photo: Department of Culture, Sports and Tourism of Quang Nam

Some outstanding incentives are announced with discounts of up to 50%, including: Bay model Coconut Forest Tour reduced to VND450,000/guest for groups of 10 - 15 people; Thanh Ha Deluxe terra Tour (tours Thanh Ha pottery village and Terracotta Park) reduced to VND200,000/adult and VND150,000/child; New World Hoiana Hotel reduces 50% of the second night room price for the stay until September 2025; Radisson Hoi Blu An Resort offers a 3-night booking discount for 2 nights (applicable to April and September).

We expect that through a package of incentives worth about 10 billion VND and the support of more than 70 travel and accommodation businesses and strategic partners in the tourism industry, Quang Nam will become an attractive, green and experiential destination for domestic and international tourists, Mr. Nguyen Thanh Hong emphasized.

Ong Ha Van Sieu - Pho Cuc truong Cuc Du lich quoc gia Viet Nam danh gia cao tiem nang du lich cua Quang Nam. Anh: So VH-TT&DL Quang Nam
Mr. Ha Van Sieu - Deputy Director of the Vietnam National Administration of Tourism highly appreciated the tourism potential of Quang Nam. Photo: Department of Culture, Sports and Tourism of Quang Nam

Speaking at the conference, Mr. Ha Van Sieu - Deputy Director of the Vietnam National Administration of Tourism highly appreciated the proactive way of Quang Nam, especially in creating regional linkages and connecting the Southern market.

We need to take advantage of each locality to build connecting tourism routes, promote two-way tourism, increase domestic visitors and expand international markets.
The cooperation of businesses, such as Ivivu or Nam Hoi An, in integrating resort packages, air tickets and entertainment will significantly increase the attraction of Quang Nam" - Mr. Sieu said.

Nganh du lich Quang Nam ky ket hop tac voi cac don vi, tung goi kich cau du lich 2025 len den 10 ti dong. Anh: So VH-TT&DL Quang Nam
Quang Nam tourism industry signed cooperation agreements with units, launching a tourism stimulus package in 2025 of up to 10 billion VND. Photo: Department of Culture, Sports and Tourism of Quang Nam

At the conference, many cooperation were signed between Quang Nam province and major partners such as: Ivivu Joint Stock Company, integrating incentives on online booking platforms; Heineken Vietnam Brewery Co., Ltd. coordinated communication and event organization; Vietnam Railway Corporation promoted railway tourism to Quang Nam; Hoiana Resort & Golf launched a series of high-end resort packages at preferential prices.

In the first 3 months of 2025, Quang Nam welcomed more than 2.2 million visitors, an increase of 10% over the same period last year. Of which, international visitors reached more than 1.7 million (up 11%). Domestic visitors reached 515,000 (up 9%).

Hoàng Bin