Innovation of traditional products
Teng Village, Ba Thanh Commune, Ba To District is the only place where the Hre ethnic group in Quang Ngai still preserves the unique traditional craft of brocade weaving. In 2019, the Ministry of Culture, Sports and Tourism (MOCST) honored the brocade weaving craft of the Hre people in Teng Village as a National Intangible Cultural Heritage.
Talking to reporters, Ms. Pham Thi Din (residing in Ba Thanh commune) shared: "I started weaving brocade when I was 20 years old and have been attached to the profession until now. I hope that the State will pay more attention and support to preserve and teach this profession to future generations, and at the same time encourage young people to learn and preserve this unique traditional profession."
The traditional brocade weaving craft of the Hre people has created products to serve the needs of daily life such as sewing dresses and shirts for women; loincloths and shirts for men; head scarves, blankets... In recent years, products from Teng Village brocade are quite diverse, chosen by many tourists in and outside the province to buy as gifts.
Currently, brocade scarves and brocade ties are 4-star OCOP products. In addition to participating in supply-demand connection fairs and brocade exhibitions, Hre brocade products are promoted and introduced to many countries around the world.
Ms. Pham Thi Y Hoa - a brocade business owner in Lang Teng - said that in 2024, a unit in Binh Dinh ordered 1,000 brocade panels to serve cultural and artistic activities. Lang Teng brocade is an OCOP product, creating favorable conditions to expand the consumption market, contributing to improving the lives of local people who still practice traditional brocade weaving.
Improve quality, expand market
Similarly, the traditional blacksmithing profession in Tinh Minh commune, Son Tinh district has existed for 300 years. Currently, the blacksmithing village has 55 households with over 100 workers, specializing in the production of hand-held agricultural tools with dozens of types of products. Each year, over 200,000 products of all kinds are produced. The income is nearly 4 billion VND/year.
Products from the factories are sold in many provinces. The main markets are rural and mountainous areas, especially the Central Highlands and Southern provinces.
Tinh Minh forging village was certified as a collective trademark by the National Office of Intellectual Property of Vietnam. The Provincial People's Committee recognized it as a traditional craft village and a 3-star OCOP product.
Sharing with reporters, Mr. Nguyen Huu Ly (residing in Tinh Minh commune) said: "My family has been in the blacksmithing profession for 5 generations. The product is recognized by the State as an OCOP product, so I try to make products that meet standards so that the craft village can continue to develop."
Mr. Ngo Van Hung - Head of the Department of Rural Development, Quality Management and Agricultural Product Market of Quang Ngai - shared that a weakness of rural industries is fragmented production, so now it is necessary to reorganize. Applying scientific and technological advances, improving designs, to bring quality products, designs that meet consumer tastes.
"The OCOP program contributes to preserving and developing craft villages, motivating generations of artisans and skilled workers to pass on their skills to the next generation, contributing to preserving and promoting the cultural and historical beauty of the locality," said Mr. Hung.
