Starting from providing affordable cars in the Chinese domestic market, Geely quickly expanded globally thanks to a listing in Hong Kong (China) in 2005, helping the group strongly mobilize capital and accelerate international M&A strategies.
From the export period to the Middle East and North Africa, Geely aims to establish an assembly plant in Indonesia 2007 and Egypt (2012), shortening the supply chain and better controlling the production process.
Geely's "Act Local" strategy is clearly demonstrated through the Volvo acquisition (Sweden) when it still maintains an independent executive board to avoid corporate cultural conflicts. This model was later applied to other brands such as Polestar, Lynk & Co, proton, Lotus, ... helping Geely diversify its segment, from popular to high-end.
In Southeast Asia, the localization strategy is clearly demonstrated in Malaysia through Geelys acquisition of proton, helping to promote component localization, technology transfer and product development in line with the ASEAN market.
In Vietnam, Geely has not been in a hurry to penetrate due to the small market size. However, by 2024, the company has chosen a suitable time to sign a joint venture with Tasco, aiming to assemble large-scale CKD. Instead of launching low-cost cars into the market, Geely has chosen a cautious approach, focusing on brand image and product quality - a necessary strategy in markets that are still sensitive to Chinese cars.
Geely's success is not only due to its global expansion rate but also comes from respecting and deeply understanding each local market, in line with the spirit of "Think Global, Act Local".
