Welcoming 12.8 million visitors
In the first 8 months of 2025, the total number of visitors to Da Nang is estimated at more than 12.8 million, an increase of over 20% over the same period in 2024. This breakthrough figure not only shows the market's rebound after the pandemic, but also reflects the resonance after Da Nang merged with Quang Nam province, expanding product space and the attractiveness of the destination brand.
According to the Department of Culture - Sports and Tourism of Da Nang, the merger opens up a complex tourism resource fund: the sea - peninsula - urban area of Han River connecting seamlessly with the ancient town, islands, coconut forests, craft villages... The system of 50 unique green and ecological tourism points (6 conservation areas, national parks; 14 tourist villages; 8 community tourism areas; 8 farmstay; 14 green hotels) creates an "experimental corridor" from Son Tra, Ba Na to Hoi An, Cu Lao Cham, Cam Thanh.
In particular, Cam Thanh village (Hoi An) is in the Top 50 most beautiful villages in the world in 2025 of Forbes (ranked 20th, the only representative of Vietnam) - a prestigious testament to the attraction of ecological products - community.
After the merger, in August 2025, the city continued to announce the year-end campaign "New Da Nang - New Experience - New Da Nang - New Experience" on a larger scale: more than 300 corporations, businesses and 200 business establishments participated, along with many accompanying technology units. The campaign emphasizes diverse experiences, rich incentive values, and spreading destination brands in a "new situation".
The stimulus package is designed into 5 key programs: "enjoy Da Nang - Many new experiences", "3 experience passports", "A journey to experience events and festivals", "I love Da Nang", with special incentive policies for MICE guests and wedding tourism. The application period is from August 15, 2025 to March 2026, ensuring high "coverage" for the peak season at the end of the year - beginning of the year.
Digital transformation and communication are effective leverages
The highlight of the campaign is the powerful application of digital transformation - from "3 experience passports" allowing accumulation of benefits, receiving continuous incentives to platforms for fast and transparent service booking. The experience of tourists is therefore seamless, reducing friction, and increasing the ability to return.
Along with that, communication and promotion work has been deployed in many channels, targeting key markets. The city proactively tells the story of "New Da Nang - New Experience", while effectively exploiting international titles: Hoi An ranks 6th in the Top 25 most beautiful cities in the world in 2025 (Travel + Leisure - World's Best Awards 2025); Hoi An and Cu Lao Cham are among the destinations that say no to plastic waste. These guarantee stamps help increase reliability, promoting booking decisions of international tourists.
Director of the Department of Culture, Sports and Tourism Truong Thi Hong Hanh affirmed that the stimulus program was born at the moment Da Nang entered a "new phase" - a tourist city with a large scale after expanding borders, ready to welcome tourists from all over the world.
In 2025, the city aims to welcome more than 17.3 million visitors (7.6 million international visitors; 9.7 million domestic visitors), with revenue of more than VND 29.9 trillion. To realize it, along with stimulus, the tourism industry tightens security - safety standards, environmental sanitation, food safety; handles the situation of clinging to and soliciting; keeps prices - quality stable, to break out, maintain the growth of customers and revenue in the remaining months of the year.
