According to a report from the Hanoi Department of Tourism, in August 2025, the total number of tourists to Hanoi is estimated at 3.18 million, an increase of 27.5% over the same period in 2024.
Of which, international tourists are estimated to reach 709.22 thousand visitors, an increase of 42.6% over the same period in 2024; domestic tourists are estimated to reach 2.47 million visitors, an increase of 23.8% over the same period in 2024.
Thanks to the strong recovery of the international market and the steady growth of the domestic market, total revenue from tourists in Hanoi in August is estimated at 12.54 trillion VND, an increase of 31.5% over the same period in 2024.
The Hanoi Department of Tourism also announced that the total number of tourists to Hanoi in the first 8 months of the year is estimated at 21.58 million, an increase of 13.9% over the same period in 2024.
Of which, international tourists reached 4.96 million, an increase of 25.8% over the same period in 2024. Domestic tourists are estimated to reach 16.62 million. Hanoi earned about VND 85,835 trillion from tourism in the first 8 months of the year, up 17.1% over the same period in 2024. Also during this period, the average room occupancy rate of the hotel block is estimated at 59%.
The above figures clearly demonstrate the effect of attracting visitors from activities to celebrate the 80th anniversary of the successful August Revolution and National Day on September 2 (1945 - 2025).
Since the beginning of August, the capital Hanoi has coordinated with agencies to organize a series of cultural, artistic, exhibition and display activities, launching dozens of new tours...
In particular, the training activity to prepare for the parade and parade on National Day 2.9 (A80 event) took place on August 21, 24, 27, 29 and 30, attracting a large number of domestic and foreign tourists.
During the National Day holiday on September 2, the capital Hanoi became a destination that attracted a large number of domestic and international tourists.
Data from Agoda recorded that domestic tourists looking to travel to Hanoi on September 2 increased by 370% compared to the same period last year. International tourists looking for Hanoi tourism also increased by 84%, proving the attractiveness of unique festival activities in the eyes of global friends.
In order to continue to maintain the growth momentum of the Hanoi tourism industry, organize many tourism promotion activities and promote new products in September such as: Hanoi Drink Festival 2025; participate in ITE International Tourism Fair in Ho Chi Minh City; organize a delegation to participate in the booth of ITB India Fair (India) and the Vietnam tourism promotion program in India; delegation to participate in the Topresa IF International Tourism Fair and cooperate in tourism development in France in 2025.
In addition, the Hanoi Department of Tourism will participate in the Four-way Food Exchange Festival in Hue, Thanh Tuyen Festival in Tuyen Quang; organize the Hanoi Autumn Festival 2025, Hanoi Ao Dai Tourism Festival 2025; develop a Plan to organize training conferences and survey programs to connect tourist destinations of wards and communes with travel businesses in the capital.
