Salted egg sticky rice cake costs 600,000 VND/pair, customers are willing to wait a whole week to buy

Ninh Phương |

This year's salted egg sticky rice cake of the Mid-Autumn Festival has received great attention from food enthusiasts.

The salted egg sticky rice cake version suddenly received great attention when many diners had to wait many days to get their hands on it. In particular, the price of sticky rice cake is quite "sand" at 600,000 VND/pair.

Food enthusiasts have been sharing how to enjoy the relatively new salted egg sticky rice cake. After the cake is placed in the refrigerator, the crust is pressed back, making it easy to squeeze. The salted egg filling is arranged evenly under a soft crust to create a feeling of less sweetness and richness. Then, the cake is cut into small pieces to taste.

Anh: Giang Ngoc
The new way of eating sticky rice cake creates a feeling of less sweetness and richness for users. Photo: Giang Ngoc

Ms. Phuong Linh (30 years old, Hanoi) expressed: "Every year, I often choose to eat baked cakes to be less sweet. But with this new way of eating, I no longer feel that sticky rice cake is too sweet.

When combined with salted egg filling - hot sticky rice cake filling this Mid-Autumn Festival, the salty and sweet flavors blend together. Adults and children in my family all find it easy to eat. It's just that I waited for 2 weeks to buy this cake (laughs)".

According to Ms. Giang Ngoc, a food store owner in Hanoi, a salted egg sticky rice cake requires many manual steps, fresh ingredients and good quality because this is a fresh cake with a short shelf life.

The cake in the first 2 days will be extremely soft and sweet and this is the time to enjoy it most fully.

Banh deo thuong duoc thuong thuc cung tra ham nong. Anh: Giang Ngoc
sticky rice cake is often served with hot tea. Photo: Giang Ngoc

"Although this is the first year I have made salted egg sticky rice cakes, each day the orders that our workshop receives range from 1,000-2,000 orders. To ensure the quality of each batch of cakes and the consistency of flavors, we only produce within a range of 300-500 cakes. Therefore, the number of regular visitors returning has increased every day," said Ms. Giang Ngoc.

Having been selling salted egg sticky rice for many years, the owner of a bakery on Hang Tre Street, Hanoi was quite surprised because this Mid-Autumn Festival this year, the shop has overloaded orders for salted egg sticky rice, leading to a lack of ingredients and not enough cakes to pay to customers.

Ms. Nguyen Thuy, owner of a food store in Thanh Hoa, revealed the secret to making a delicious salted egg sticky rice cake.

"First of all, the cake crust must be soft, sticky but not mushy, moderate in moderation and have the aroma of grapefruit flowers or natural scent. The filling must be sweet and creamy, fat but not mushy, especially the salted eggs need to be thick, slightly salty and have a dissolved taste in the mouth, not dry," the store owner shared.

In addition to the familiar square sticky rice cake, salted egg sticky rice cake also received great attention from food enthusiasts. Many people also jokingly call this a "fried" moon cake with different filling versions such as chocolate, matcha or mon khoai.

Ninh Phương
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