The 12th Southern Traditional Bread Festival in 2025 has the theme "Conserving and promoting the value of Southern Traditional Bread", taking place from April 4 to 8 (March 7 to 11 of the lunar calendar), at Binh Thuy District Square and surrounding areas.
The event is organized with many exciting and unique activities, promising to attract a large number of people and tourists inside and outside the city to visit, experience and enjoy.
The expected scale is about 200 - 250 stalls, including stalls for traditional cakes, cuisine, tourism, specialties, fruits and ornamental plants of all kinds.
Notable among them are the opening ceremony of the festival on the evening of April 4. offering folk cakes on the occasion of Hung Vuong Ancestor's Commemoration Day on the morning of April 7 (10th of the third lunar month); Organizing a folk cake contest; organizing exhibition and trading space to serve visitors; performing Southern folk cakes for visitors to experience working with artisans; ornamental plant competitions in the city; organizing sightseeing programs to serve tourists; summarizing and closing the festival.
Participating in introducing products at the festival are artisans making folk cakes and cuisine that have been recognized and certified at events and festivals held in provinces and cities; entities and establishments producing gifts, regional specialties, OCOP products recognized by competent authorities; individuals and business organizations that meet the requirements for business licenses, certificates of products and goods...
Over the past 10 years, the Southern Traditional Bread Festival has become an important tourism event to preserve and promote the cultural and culinary values of Vietnamese cuisine in general and the value of Southern folk cakes in particular.
The festival is an opportunity for artisans and businesses to promote and introduce Southern folk cake products to domestic and foreign tourists. At the same time, it creates conditions for businesses and artisans making folk cakes to link, cooperate, promote investment, develop folk cakes to become national brands, and export to foreign countries.
Previously, the 11th Southern Traditional Bread Festival and activities in Can Tho City on the occasion of Hung Vuong's Commemoration Day in 2024 attracted about 870,000 visitors to visit and experience. In particular, the giant carriage display with a diameter of 3m by 13 artisans became the highlight of the festival, attracting a large number of people and tourists.
