Mid-Autumn Festival 2026, 5-star hotels in Hanoi continue to launch many high-end Mid-Autumn cake collections with diverse designs and flavors. Popular prices range from about 800,000 VND to several million VND per box, while some limited editions are priced over 10 million VND.
At Sofitel Legend Metropole Hanoi, this year's Mid-Autumn collection is built on the occasion of the hotel's 125th anniversary of formation. Six flavors include traditional mixed ingredients; green beans, apricots and salted eggs; lotus seeds and macadamia seeds; black sesame seeds and sunflower seeds; orange peel and Grand Marnier wine; taro and cordyceps mushrooms.
A box of 6 100g cakes or a box of 4 150g cakes with "Metropole heritage plate" costs 3.5 million VND. The limited lacquer box version including 6 cakes, two boxes of royal lotus tea, jasmine tea and a pair of heritage plates costs 10.99 million VND.
This is the highest price in the product group surveyed at 5-star hotels in Hanoi this Mid-Autumn Festival season.
At Sheraton Hanoi West, the "Dao Khi Thu Vien" collection is priced from about 830,000 VND. Premium gift versions are priced at nearly 6.9 million VND.
InterContinental Hanoi Landmark72 offers boxes of cakes from about 950,000 VND to nearly 7 million VND. The flavors include mixed vegetables, green beans, salted eggs, black sesame, salted eggs, white lotus, ginger and salted egg cream, asparagus, abalone XO and beef mixed vegetables.
Meanwhile, Pan Pacific Hanoi has the "Luu Nien Wood Fragrance" collection with 8 flavors. Starting price from 798,000 VND, premium boxes combined with tea or decorative items are priced higher.
At InterContinental Hanoi Westlake, the price of the "Kim Nguyet Vien Du" collection is from 1.05 million VND per box. Meliá Hanoi has cake boxes from about 98.8 million VND, while high-end gift versions are priced from over 2 million VND.
Mövenpick Hotel Hanoi Centre offers two main versions priced from 968,000 VND and 1,089 million VND.
Compared to the 2025 Mid-Autumn Festival season, the price level at major hotels continues to maintain many levels of choice. In 2025, InterContinental Hanoi Westlake has boxes from about VND 1,069 million to VND 2,189 million; Sheraton Hanoi from VND 800,000 to VND 2,299 million; Pan Pacific Hanoi has boxes from about VND 1,685 million to over VND 3.3 million...
If the 5-star hotel group is targeting the high-end gift segment, the popular Mid-Autumn cake market has a significantly lower price range.
At Bao Phuong Mid-Autumn Festival Cake, a long-standing brand on Thuy Khue street, a 4-cake box this year is priced from 360,000 VND; a 2-cake box from 180,000 VND and baked cakes and sticky rice cakes are retailed for about 90,000 VND per piece.
Meanwhile, Kinh Do's Trang Vang line in 2026 is priced from about 600,000 VND to 1.35 million VND/box, depending on the product set.
Thus, the price gap between segments in the market is quite large. Buyers can choose traditional cakes priced at tens of thousands of VND per piece, popular cake boxes worth hundreds of thousands of VND, branded gift lines from about 600,000 VND to more than 1 million VND, or high-end hotel cake sets priced at several million VND.
This year, some hotels continue to expand the gift segment with high-priced cake boxes, while popular products still maintain prices suitable for the buying and gifting needs of many customer groups.
