Price increases from 3,000-5,000 VND/piece
The Mid-Autumn cake market started early with diverse designs, in which traditional flavors are still favored by many people.
Recorded at many large supermarket systems such as Go Thang Long, Fujimart, MM Mega Market... shelves have been filled with many products with diverse flavors, carefully invested in design and color. Sharing with Lao Dong, a representative of MM Super Market Thanh Xuan said that the price of Mid-Autumn cakes this year ranges from 69,000-86,000 VND/piece, depending on the filling type. With 4-cake boxes, the outer packaging is meticulously designed, suitable for gifts. "This year's Mid-Autumn cake price increased from 3,000-5,000 VND/piece, however, this increase is within the price range that can be adjusted" - this person said.
According to records, the price of cakes has slightly increased compared to last year. Ms. Nguyen Thi Cay (Minh Chau commune, Hanoi) shared that the mixed filling cake she usually buys last year cost 70,000 VND, this year it has increased to 75,000 VND/piece.
Representatives of MM Super Market Thanh Xuan informed that this year customers tend to buy Mid-Autumn cakes earlier to bring home for incense offerings. The full moon of July is also the Vu Lan filial piety month, some people look to buy cakes to burn incense and enjoy first.
With the need to buy cakes to burn incense, customers often choose individual cakes so as not to have to pay additional packaging costs. Each time, customers usually buy in pairs or boxes of 4 pieces. Currently, suppliers have deployed the sale of Mid-Autumn cakes to supermarket systems and agents, marking the beginning of the business season for this item.
Representatives of MM Super Market Thanh Xuan also said that the impact from sidewalk management, mooncake kiosks do not appear as much as every year. Therefore, people tend to go to supermarkets, stores or suppliers to buy.
Enjoy the early Mid-Autumn atmosphere
According to Ms. Do Thi Huyen Trang (Cau Giay ward, Hanoi), the Mid-Autumn cake market is increasingly diverse and rich with many competing brands and new flavors. "This is the 3rd time my family has bought it to enjoy. The preferred taste is traditional flavors, reduced sweetness. Regarding prices, this year I find the price acceptable, slightly increased compared to last year" - Ms. Trang shared.
As a habit, Ms. Trang often buys Mid-Autumn cakes early to enjoy, experience and enjoy the atmosphere. During her visit to the supermarket system, she also wanted to give her parents boxes of early-season Mid-Autumn cakes on the occasion of the Vu Lan filial piety month.
When I have some gifts to send home to my parents, I see this as a meaningful habit. The whole family likes to eat mooncakes. Although I am old, I still want to enjoy the feeling of reunion Tet. Mid-Autumn Festival has the meaning of joy and family bond. While eating mooncakes, taking a sip of tea, talking together" - Ms. Trang said. Talking to reporters, Ms. Nguyen Thi An - marketing staff at the mooncake counter - said that the current time is only the beginning of the season, so people have not rushed to buy. However, purchasing power in the past weekend was quite crowded, and staff did not have time to stop. "Before the Mid-Autumn Festival, people tended to buy retail cakes, and in the peak season, the demand for wholesale and wholesale will increase" - Ms. An said.
