Taking care of a free cup of coffee at a booth on Phan Dinh Giot walking street (Buon Ma Thuot city, Dak Lak), Ms. Tran Thi Nguyet (Gia Lai) expressed her joy at enjoying the rich and warm flavor of love.
"For two days of attending the 9th Buon Ma Thuot Coffee Festival, I was invited to drink many cups of free coffee. I was impressed by the sophistication of the staff when asking about the need for sugar and milk to mix to suit their taste, Ms. Nguyet shared.
She considers the festival as a meeting place, arranging time with friends to visit Dak Lak every season, because the experiences through each festival bring many emotions.

Mr. Tran Van Duong (Ho Chi Minh City) was impressed with the hospitality and affection of the people of Buon Ma Thuot, expressed in every cup of coffee.
Participating in the festival, he experienced many different flavors of coffee and evaluated that the coffee here was pure and had a very unique flavor.
He also especially likes the way local people enjoy coffee - slowly, enjoy each drop. It is this cultural feature that makes him always want to come back whenever he has the chance.
According to the Department of Culture, Sports and Tourism of Dak Lak, the 9th Buon Ma Thuot Coffee Festival in 2025 has 422 restaurants registered to serve free coffee.
During the event days (9 13.3), many booths on Phan Dinh Giot Street, Buon Ma Thuot Coffee Book Street, @BMT Market and OCOP 2025 Coffee & Products Exhibition Fair also served free coffee.
After 20 years with 9 times of organization, Buon Ma Thuot Coffee Festival has become an indispensable event for fans of this special drink.