From March 13 to 15, the Hanoi Department of Tourism organizes the Hanoi Tourism Festival 2026 with the theme "Hanoi - Green Tourism, Digital Experience".
The festival opens up a journey of discovery through nearly 100 unique booths. At the Memory Space, the beauty of a thousand-year-old Hanoi is vividly recreated through models of the Old Quarter, heritage architectural works and emotional art photos. This is a place for nostalgic souls to find the ups and downs of the land of hundreds of crafts, from traditional handicraft villages to the life of the capital.
Continuing the heritage flow, Technology Space brings a breakthrough perspective on a future Hanoi. Here, visitors can experience digital tourism through VR360 virtual reality technology, chat with smart reception robots and use AI applications.
The Green Zone space recreates the beauty of green destinations around Hanoi such as Ba Vi, Soc Son, My Duc, or the ancient beauty of Duong Lam ancient village is introduced in a subtle way. The trend of ecotourism, rural tourism and sustainable outdoor sports activities will be honored, encouraging tourists to aim for green values and environmental protection in each trip.
The highlight attracting the most tourists is definitely the Essence Space, a place that converges the quintessence of Hanoi cuisine and craft villages such as Hanoi pho, Vong village cốm, lotus tea...
Not only stopping at enjoying, visitors can also directly interact with artisans, learn how to make Thanh Tri banh cuon or Ngu Xa pho roll, and experience making handicrafts right on the spot. The presence of delicious dishes from Central Vietnam such as Quang noodles, Hue beef noodle soup in this area also contributes to enriching the diverse culinary picture of the festival.
This year's festival is also a cultural bridge between Hanoi and friendly provinces and cities. At the Four Directions Linking Space, Thai Nguyen, Bac Ninh, Tuyen Quang, Khanh Hoa, and Gia Lai provinces will bring unique features, contributing to strengthening regional tourism development links.
Art performances such as Te Tieu dry puppetry, Xuan Lai beak pulling or excerpts from the real-scene play "Essence of the North", Tre flower sausage chop - Soc Son, gong dance - Suoi Hai, Bac Ninh Quan Ho singing... will create a brilliant cultural space with colors and sounds.
Besides sightseeing activities, this is a "golden opportunity" for travel enthusiasts to hunt for attractive promotion packages. At Connecting Space, Hanoi Tourism Corporation and travel businesses, tourist attractions, and accommodation establishments in the city launched thousands of deep discount vouchers, domestic and international tours, with competitive stimulus prices.
Hanoi Tourism Festival 2026 promises to leave unforgettable imprints. This is not just a simple trade promotion activity but also an affirmation of a "Safe - Friendly - Quality - Attractive" Capital, ready to conquer the hearts of domestic and international tourists.
The festival officially opens from 7 pm - 8:30 pm on March 13 at the main stage in Thong Nhat Park with a unique and elaborately staged art program with the participation of famous young artists.
