In recent years, the "film tourism" trend has become an important driving force promoting tourism and consumption growth in many localities in China.
No longer just carrying artistic value on the screen, film settings have now become real destinations, attracting a large number of tourists to come and experience.
Typically, the movie "Go to the Windy Place" starring Liu Yifei has contributed to making Dali (Yunnan) a "hot" destination for domestic tourism, attracting tens of millions of visitors each year.
This boom not only helps strongly increase tourism revenue but also leads to the revival of many traditional occupations such as textile dyeing, wood carving and local handicrafts.
According to Chinese media, including the People's Daily, the film is considered a work with great influence on local economic development, contributing to helping Yunnan province achieve a record of about 95.3 million tourist arrivals in 2023.
The spreading effect from movies has turned Dali into a typical example of a model combining popular culture and sustainable tourism development.
The movie "Hạ cánh nơi anh" starring Huyn Bin and Son Ye Jin is not only a global film phenomenon but also a strong economic lever for the tourism industry in Korea and surrounding countries.
Thanks to the attraction of the film and related projects, from 2020, the number of international visitors to Jeju Island - the film's location - has increased sharply. By 2025, the proportion of foreign tourists to Jeju in the total number of tourists to Korea has continuously increased in quarters, reaching 10.5% in the third quarter of 2025.
After appearing in the film, the pier location by Lake Brienz, in Switzerland became a globally famous "check-in point", attracting an average of about 1,000 visitors per day, many times higher than the local population of just over 400 people.
The presence of the Korean film crew "You Go Marry My Husband", along with famous actors such as Park Min Young and Na In Woo on a trip to Nha Trang, created a positive media effect, contributing to promoting Vietnam's tourism image internationally.
Through posts on personal social networks, the cast continuously shared images of blue sea, golden sunshine and luxurious resort space in Nha Trang, especially the Hon Tre island area.
These images quickly spread strongly, helping to elevate the image of Nha Trang - Vinpearl to become a high-class resort destination, attracting great attention from international tourists, especially the Korean market.
In addition, check-in and experience sharing activities of actors such as Choi Gyu Ri and the use of Hoang Thuy Linh's song "See Love" have created a unique combination of music and Vietnamese tourism.
Her clip "I have come to heaven" has been widely circulated, contributing to bringing Vietnamese culture and landscapes closer to international audiences.
