According to Lao Dong reporters' findings, right after the April and May holidays, the domestic tourism market entered the peak summer period. Many localities have planned to prepare demand stimulus programs from the beginning of May 2026, showing strong efforts from businesses and localities in the context of increasing people's demand.
Accordingly, Quang Ninh's tourism industry officially enters the acceleration cycle. The focus of summer tourism this year continues to be the World Natural Heritage Ha Long Bay with a tourist route connecting Ha Long Bay - Lan Ha Bay.
In Thanh Hoa, the tourism market still maintains stable attraction with three main product lines: sea tourism - resort, culture - history and green tourism.
Mr. Nguyen Tien Quan (tour guide in Thanh Hoa) said that coastal destinations are still the top choice in the summer, while cultural and historical exploration journeys are increasingly being concerned. Especially at eco-tourism and green tourism destinations, the trend of tourists booking tours is also very clear.
Also according to Mr. Nguyen Tien Quan, in the face of market changes, the tourism industry has proactively adjusted products to suit new needs. The unit is implementing many short-day tours to stimulate demand during the peak season such as Pu Luong rice ripening season tours; Sam Son sea tourism routes, daytime destinations such as Lam Kinh, fish streams, Ho Citadel...
Also in this trend, Lonely Planet - the world's largest travel guide publisher has just announced the list "Asia's Best Destinations in the Summer". Accordingly, in this list, Da Nang has risen to 2nd place, surpassing many prominent destinations in the region, continuing to affirm its position on the international tourism map.
Information from the Da Nang City Tourism Promotion Center said that in 2026, Da Nang City aims to welcome 19.5 million overnight visitors, of which domestic visitors will reach about 10.4 million.
Right from the beginning of the year, the tourism industry has implemented many promotional activities, introducing a series of tourism stimulus programs associated with attractive events and festivals such as Da Nang food tour, Da Nang enjoyment festival, DIFF 2026...
At a meeting with the Department of Culture, Sports and Tourism in early April 2026, Ms. Nguyen Thi Anh Thi - Vice Chairwoman of Da Nang City People's Committee raised the requirement to orient local tourism development towards modernity, high quality, with pillars such as MICE (tourism combined with seminars), night economy, community tourism and event tourism.
Vice Chairman of Da Nang City People's Committee Nguyen Thi Anh Thi directed to continue researching and developing unique tourism products, expanding community tourism. Through this, focus on promoting communication, market promotion at home and abroad, restoring and opening more international routes.
