At the Hanoi Food Culture Festival 2024 taking place from November 28 to December 1, locals and tourists will have the opportunity to enjoy "Pho So Ha Thanh" served by a robot. This smart robot is capable of participating in some stages of pho preparation and serving visitors at the table.
The experience of eating "Pho so" especially attracts a large number of locals and tourists. Most of them feel curious and want to enjoy the traditional pho dish served by a smart robot with artificial intelligence.
Previously, in September 2024, at the HorecFex Vietnam 2024 exhibition and forum on technology and innovation in the hotel industry, a $15,000 tourism robot was introduced. This robot was imported from Hong Kong (China), capable of serving, conversing, and guiding tourists at the Ariyana International Convention Palace in Da Nang.
Or in October 2024, a robot waiter appeared at a hotel in Vung Tau, attracting many tourists to admire and experience. The robot is used by Premier Pearl Hotel to transport food and drinks, clear dishes at the restaurant, and serve water and cold towels to guests at the reception hall.
In fact, robots are not the only evidence of AI technology application in the tourism industry in Vietnam.
In recent years, businesses and localities in Vietnam have constantly innovated to keep up with trends, applying digital transformation and artificial intelligence in tourism development.
Among them, chatbot is the most popular tool used to serve customers online. This is a software programmed to support communication and automatic interaction with customers through Messenger, Zalo, WhatsApp or the official website of the business. Chatbot provides basic information to customers, answers frequently asked questions without human support such as: flight information, hotels, services, prices...
Through AI technology, Chatbot will learn to analyze customer behavior, provide suggestions suitable to each person's needs about destinations, suitable tours, necessary information, flight forecasts, schedules, customer needs... At the same time, this application can also recognize and communicate in many languages, helping to serve international customers well.
In addition, AI is also applied to process and analyze customer data. Through algorithms and big data analysis, artificial intelligence will filter, learn and identify customer behavior and habits in tourism. From there, businesses will refer to and recognize customer trends and needs to make appropriate changes and adjustments.
From those analyses, AI can help provide optimal prices that still attract customers, develop strategies suitable for each product, and bring benefits to both customers and businesses.
In addition, AI technology is also applied in pricing and managing tourism distribution channels such as Traveloka, Agoda...
Some businesses have applied AI tools to analyze data, thereby optimizing prices, flexibly adjusting prices and maximizing profits. On the other hand, artificial intelligence also optimizes the distribution channel management process, bringing many benefits to businesses.
These tools can track platforms from online travel agencies, global distribution systems. The tools automatically update prices, compare prices, and adjust distribution strategies to ensure maximum revenue.
In particular, AI has the ability to automatically analyze and adjust product description elements, even create products such as: images, videos, service information... to attract target customers....
With the development of technology, AI is predicted to increasingly penetrate and play an important role in the tourism industry, especially in maximizing processes and enhancing the experience of tourists. In the future, the tourism industry tends to use AI more and more effectively through goals such as optimizing passenger allocation, minimizing risks from security vulnerabilities, personalizing customer experiences, planning trips, etc.
At the same time, AI also supports travel businesses in optimizing advertising materials, websites, and marketing content to reach and serve many domestic and foreign customers.
The application of AI in the tourism industry in Vietnam is becoming increasingly popular and attracting the attention of tourists, opening up many new opportunities for businesses in the country. Artificial intelligence promises to help innovate and promote the strong and sustainable development of the Vietnamese tourism industry in the future.
