The opening event of the "Memory of the Flag Tower" tour took place at the Thang Long Imperial Citadel Heritage Site on December 18. The new tour marks a new step in the effort to tell the history of the capital through the language of experience, emotions and technology, contributing to the renewal of in-depth cultural and historical tourism products.
Speaking at the opening of the program, Mr. Nguyen Thanh Quang, Director of the Thang Long - Hanoi Heritage Conservation Center, said: The Occ Col Co tour was built as a model of heritage experience combining historical values, digital technology and emotions. The tour aims to turn Hanoi Flag Tower from a traditional tourist destination into an interactive experience space, where visitors not only visit but also feel and dialogue with history.
At the event, Vice Chairman of the Hanoi People's Committee Vu Thu Ha emphasized that in recent years, Hanoi has directed many solutions to preserve and develop culture associated with the implementation of the cultural industry, on the principle of ensuring harmony, maximizing the potential, strengths and traditional cultural values, to meet the needs of people and tourists to enjoy culture.
The launch of the cultural - tourism product Memories of the Flag Tower through the application of technology, combined with performances, explanations and experiences of historical spaces will contribute to vividly recreating stories and memories associated with the Hanoi Flag Tower, helping the public, especially the younger generation, to better understand the tradition of patriotism and the value of heritage, Vice Chairman of the Hanoi People's Committee Vu Thu Ha commented.
Ms. Vu Thu Ha suggested that units continue to build attractive, professional, friendly and hospitable cultural products; in the immediate future, there are activities to celebrate the New Year 2026 and the Lunar New Year of Binh Ngo, contributing to promoting, preserving, conserving and promoting the values of the cultural heritages of Thang Long - Hanoi.
With a duration of about 60 minutes, "Memories of the Flag Tower" is built on a serious content research platform, with the advice of a team of prestigious experts. The product applies a multi-sensory storytelling method, combining heritage space with modern technology, so that history is felt through images and emotions.
The tour route includes visiting Hanoi Flag Tower on a thematic route, exploring the architectural floors from the 1st to the 3rd floors and taking photos at some locations. Visitors will visit the exhibition space "Hanoi Flag Tower and Aspiration for Peace", learn about the historical, cultural values and symbolic significance of the project. In particular, the experience that cannot be missed is enjoying the multimedia and art performance program with the theme "Hanoi Fragrance".
According to Mr. Tran Huu Binh, Deputy Director of Hanoitourist Travel Company, tours will be promoted and offered on online platforms, at hotels and in official tour programs for tourists to Hanoi.
The Hanoi Flag Tower, also known as the Hanoi Border Gate, is a typical relic in the World Heritage Site of the Thang Long Imperial Citadel - Hanoi. Not only does it have unique military architectural value, the project is also a sacred historical symbol, associated with the formation and development of the capital as well as the country.
After many historical events, the Hanoi Flag Tower became a witness to important moments, imbued with the strong fighting spirit, the will to be independent and the desire for freedom of the Vietnamese people.
The launch of "Memories of the Flag Tower" is considered a concrete step in the strategy of promoting the value of the Thang Long - Hanoi Imperial Citadel Heritage Site, linking conservation with sustainable tourism development, gradually turning heritage into a cultural space for life in the contemporary life of the Capital.
