Vietnam International Travel Mart (VITM) 2026 officially welcomes visitors from the 10th to the 12th. 4. This year, the fair has the theme "Digital Transformation and Green Growth Elevating Vietnam Tourism", bringing tourism products that capture new trends.
Deep incentives to stimulate summer tourism demand
At the fair, Vietravel brought a booth space inspired by the coral reef ecosystem in Great Barrier Reef (Australia), with a lively experience, combining visual elements and interactive technology.
The company implements the best promotion program of the year right at VITM, with discounts of up to 30% for domestic tours and savings of up to 10 million VND for overseas tours, applicable to more than 60 routes.
The promotion program is for trips departing in the peak summer of 2026, with discounts of up to 3 million VND/customer for tours registered early before departure 30, 60 and 90 days.
Meanwhile, in the context of rising airfares causing domestic tour prices to increase by 10-20%, Flamingo Redtours launched a series of good-priced products in the resort ecosystem, along with many attractive gifts.
To minimize the impact of the market, Mr. Nguyen Cong Hoan - Chairman of the Board of Directors, Flamingo Redtours said: "We have implemented a series of measures: on the one hand, negotiating with service providers, calculating the number of tourist groups appropriately, strengthening cooperation to optimize resources, and on the other hand, building products that are in line with customer trends and tastes.
Meanwhile, BestPrice Travel introduces to tourists new generation tourism products based on personalization, real-world experiences and digital transformation applications.
Businesses not only do not reduce prices, but also implement other valuable incentive programs such as discounts of up to 5 million VND, 100% refund if visa is not granted, high-class travel suitcases and accompanying gifts.
Mr. Bui Thanh Tu - Marketing Director of BestPrice Travel Company shared that participating in VITM 2026 clearly reflects the development orientation of the business in the new period, with a focus on improving customer experience, while promoting the development of high-value segments.
Businesses are also actively applying digital transformation to the product development and operation process, in parallel with closely following prominent trends such as personalization and healthcare tourism.
Welcoming the green tourism trend
Not only bringing attractive incentives, travel businesses also focus on green tourism products, linking social responsibility.
Vietluxtour participates in the fair with a booth with the theme "Vietnam - Your Green Heritage Journey" (Vietnam - Green Heritage Journey), opening up the space of the terraced fields of Mu Cang Chai and Trang An scenic spot. The company introduces the "Green Tourism" product set this year focusing on humane experiences, connecting the social responsibility of tourists and concretizing the ESG concept into practical tour routes.
Sustainable and responsible tourism routes are increasingly being emphasized, typically sea turtle protection tours in Con Dao; responsible tourism routes contributing to supporting sustainable livelihoods for people in the highlands of Ha Giang, and metro tours exploring Ho Chi Minh City to minimize carbon footprints.
Mr. Le Hoang Son - Deputy General Director of Vietluxtour Travel commented: “The theme of our booth at VITM 2026 is like a sincere invitation to international friends about a Vietnam that is transforming strongly in the green growth era. At the same time, it sends a message to all customers that we are not just selling a trip, we are selling a commitment to the value of life and responsibility to the future of Vietnam's tourism industry”.
In addition, Vietravel introduces four new product lines including Caravan (self-driving car tourism), Signature, Young and New Generation - reflecting the tourism trend shifting from "visiting" to "experience", towards authentic experiences, connecting local culture and minimizing environmental impacts.
Especially the new generation product set integrated by Vietravel with a set of dual criteria: ESG (Responsible Tourism) and LEI - Living Experience Index (Living Experience Index) into the entire product development and operation process, so that each trip does not only stop at experience, but also contributes to bringing positive and sustainable impacts to the community and destination.
