At the Ho Chi Minh City Tourism Festival 2026 (May 2, 4), the atmosphere of tour buying and selling took place sôi động when many businesses simultaneously launched preferential programs to stimulate summer tourism demand. This is considered one of the opening activities for the peak season, helping the market soon "heat up" with diverse products and attractive prices.
Recorded at the event, the demand for summer tours from people increased, especially on short-day domestic and international routes. Many businesses have proactively introduced new products, and at the same time, applied flexible price policies to attract early registrations.
Talking to Lao Dong Newspaper, Mr. Nguyen Minh Man - Deputy General Director of VinaGroup Travel Company said that the business has built more than 100 domestic and international tours for the period from May to August 2026, with regular departures from after the April 30 holiday and lasting until the end of the year.
We announce the departure schedule and price policy early so that tourists can proactively plan and stabilize costs. When registering early, customers can maintain good prices" - Mr. Man said.
Ms. Huynh Phan Phuong Hoang - Deputy General Director of Vietravel Travel Company said that the current tourism trend is not only stopping at sightseeing but is shifting to in-depth cultural and culinary experiences.
Tourists are increasingly interested in understanding the unique features of each region in the journey. Therefore, businesses have brought experiential spaces right at the booths.
According to Mr. Pham Huy Binh - Director of Ho Chi Minh City Department of Tourism, Ho Chi Minh City Tourism Festival 2026 is not only an opportunity to visit, experience or buy tours, but also aims to create inspiration and spread the spirit of tourism to people and tourists.
This year's event focuses on the harmonious combination of culture, cuisine, technology and music to create a lively experiential space, contributing to bringing tourism closer to life.
The festival not only promotes Ho Chi Minh City tourism but is also a bridge to introduce the image of Vietnamese tourism to domestic and international tourists. The event is a gathering place for localities and businesses across the country to join hands in promoting destinations, creating a common spillover effect for the tourism industry.
Mr. Binh emphasized that in the context of a still difficult market, the Ho Chi Minh City tourism industry has proactively built development scenarios. In the immediate future, focus on promoting destinations, attracting high-spending tourists, especially during the peak summer season.
In the long term, the festival is expected to become a connecting platform between management agencies, businesses and people, contributing to building a sustainable and connected tourism industry.
