Recorded from tourism businesses in Ho Chi Minh City, not only large corporations, tourists are also increasingly prioritizing choosing journeys associated with sustainability and social responsibility. This change in consumer behavior is creating new momentum for the tourism industry, especially in the MICE segment, where conference and experience programs are increasingly designed in a green and in-depth direction.
A representative of Vietravel Company said that the unit launched a new generation product set according to the criteria ESG and LEI - life experience index. Each journey does not only stop at experience but also aims to create positive and sustainable impacts on the community and destination.
It can be seen that travel businesses are gradually shaping a new approach standard for the tourism industry, where each trip not only creates economic value but also contributes to building a sustainable tourism ecosystem in the long term.
Representatives of Vietluxtour Company said that the trend of conferences combining work and heritage discovery is booming. Large corporations especially prioritize tourism products that integrate sustainable development factors, in line with the ESG strategy and social responsibility commitments.
To meet this need, businesses are promoting the development of green tourism programs with many different highlights. MICE tours without plastic waste, combined with CSR activities (social responsibility activities) in areas such as Can Gio, Cu Chi not only bring new experiences but also help businesses make a mark with multinational B2B customer groups.
At the same time, this unit continues to develop the quality tourism - green tourism product line, which is identified as a strategic orientation in the new period. The products are designed to integrate ESG elements, aiming to minimize environmental impacts, strengthen community cohesion and raise tourists' awareness of responsible tourism.
Special programs such as the Con Dao journey associated with sea turtle protection, Ha Giang community connection tour, living experience with locals in Moc Chau or Metro Saigon Past and Present products using green public transport are typical products. These products not only diversify experiences but also contribute to reducing carbon footprints and spreading sustainable values.
Reality shows that green tourism products have been implemented and proven effective in recent years, attracting both individual tourists and business group tourists. Especially, in the context of ESG gradually becoming a criterion for choosing partners, these products are opening up new growth potential for the tourism industry.
