trend of long-term tours, in-depth experiences and digital tourism during the April 30 holiday

According to data on consumer behavior statistics, chosen travel analysis and customer survey, Vietravel Hanoi commented on 3 outstanding trends shaping the holiday tourism market, while reflecting the overall picture of tourism trends in 2025, which was promoted by many long holidays in the year such as Lunar New Year, April 30 - May 1, National Day September 2.

Exciting long-term travel trend - shifting from "going out" to "experience"

2025 is considered the "golden" year of long holidays, creating favorable conditions for tourists to plan long-term travel, combining resorts and exploring multinationals. The 5-day April 30 - May holiday has clearly shown a change in the market.

Tours for 5 - 10 days account for nearly 60% of the total number of sold trips. In particular, distant markets such as Western Europe, the UK, the US, Australia, South Africa, Morocco, Egypt, and Bhutan attract a large number of early registered customers.

Instead of just choosing familiar destinations, this year customers prioritize an in-depth journey, exploring the cultural identity, nature, architecture and history typical of each region. In particular, middle-aged and elderly visitors tend to book long-term international tours, but have high requirements for service quality, accommodation, and health care.

The flourishing of long-term tours also reflects the shift in consumer behavior: modern tourists proactively plan early, willing to spend more on personalized experiences, especially on " memorable" journeys.

Cultural - historical tour on the throne: gratitude, connection and national pride

This year's April 30 holiday is not only a holiday, but also carries a sacred mark when celebrating the 50th anniversary of the country's reunification - a major historical milestone, strongly affecting the emotions and choices of the Vietnamese people.

A survey by Vietravel shows that more than 35% of customers choose tours with cultural and historical elements, mainly focusing on routes such as: Dien Bien, Cao Bang, Ha Giang... in the North, Hue - Quang Tri - Quang Nam - Buon Ma Thuot - Tay Ninh in the Central and Central Highlands; Ho Chi Minh City - Cu Chi - Dinh Doc Lap - Dong Thap - Long An in the South.

The sites that were once battlefields are recreated in a modern, developed appearance, but still retain the cultural heritage. Here, visitors can participate in incense offering activities, visit historical sites, and museums.

Experience the program "leaving the story of history to live" from real witnesses, associated with major campaigns such as Ho Chi Minh, Dien Bien Phu, Mau Than... immerse yourself in the atmosphere of local festivals, community art programs, fireworks nights in Ho Chi Minh City, Da Nang, Hue, Hoi An...

In particular, Vietravel designs programs with the theme "Thanksgiving Journey - Tourism to the Source" suitable for groups of family guests of many generations, veterans, or young people who want to connect with the history of the nation.

Mr. Pham Van Bay, Deputy Director of Vietravel Hanoi Tourism Company shared: We believe that travel is not only a journey of discovery but also an opportunity to live slowly, connect, look back and be grateful. On the occasion of this year's April 30 holiday, in the atmosphere of the 50th anniversary of national reunification, each trip brings a special spiritual meaning."

Digital tourism - more proactive and smarter customers in the journey

A noteworthy point is that customers' booking behavior is increasingly digital and proactive. Statistics from the Vietravel sales system show that more than 40% of tours are booked through online platforms (website and social networking channels of the unit).

The rate of visitors carefully researching route information, service reviews, and incentives before deciding to book a tour increases. Customers pay cashlessly, store the program QR code. Early booking behavior is popular, especially with international tours or multi-point connection journeys.

This requires travel companies to improve their digital operations and improve customer experience from consulting - selling tours - taking care of them throughout the journey.

Oriented for the second half of 2025, Vietravel Hanoi expects the market to continue to maintain growth momentum after the peak holiday season of April 30, thanks to a series of favorable factors such as the extended National Day holiday on September 2 - creating ideal conditions for long-term domestic and international tours. The expansion of airlines with increased frequency and the exploitation of many new international routes, helps diversify options for customers.

Along with that, small-group travel trends, personalized journeys, regional specialties and indigenous culture experiences continue to play a leading role in modern tourism consumption needs.