Speaking at the opening ceremony at the program, Mr. Le Trung Kien - Vice Chairman of the City People's Committee affirmed that Hai Phong is a seaport city, a place of intersection of many cultural regions, and also owns a unique culinary background: rich, liberal, rustic, honest but sophisticated; close but full of attraction.
Cuisine not only creates delicious dishes but also contains many stories about the land and people of the cultured Eastern Region - Heroic Port City. The city orients the gradual construction of Hai Phong's culinary ecosystem towards modernity, professionalism and digitization; connecting business establishments, typical products, culinary locations and tourism experiences, helping people and tourists easily find, choose and experience.
Through organizing pedestrian streets and night food, the city hopes that the business community, associations, artisans, chefs and people will join hands to build Hai Phong's culinary brand in a civilized, safe, quality, professional and sustainable direction. In parallel with preserving traditional values, units boldly innovate organization methods, service methods, promotion and application of technology, so that Hai Phong cuisine can reach larger markets, bringing the identity of the Port land to a large number of people, tourists and international friends.
To build the brand of Hai Phong pedestrian street and cuisine, the Vice Chairman of the City People's Committee requested departments, branches, localities and related units to continue to closely coordinate and create conditions for the pedestrian street and cuisine to operate effectively, safely, and civilizedly. In which, focus on security, order, environmental sanitation, food safety and service quality.
Units build channels to receive and process feedback from people, businesses and tourists to regularly complete. Businesses, business households, artisans, chefs and the community of Hai Phong food workers actively accompany the city, improve product quality, implement digital transformation and build a business culture. Culinary brands are not only the value of each establishment but also contribute to preserving and spreading the image, culture and people of Hai Phong.
Pedestrian streets and cuisine are not only places to enjoy delicious food but also a new urban tourism product and cultural product, creating more reasons for people and tourists to stay longer, experience more and spend more in Hai Phong. Thereby, contributing to extending the operating time of the city, stimulating consumer demand, promoting related service industries such as cuisine, accommodation, transportation, shopping, entertainment and tourism, gradually forming a dynamic, civilized and sustainable nighttime economic ecosystem.
Previously, a parade also took place at the City Theater square with more than 500 members including the Military Band of Military Region 3, Cat Long Lion and Dragon Dance Art Troupe, Hai Phong City Youth Union, children's community, Ao Dai Heritage Association, folk clubs, Art Photography Association, along with many artisans, food stalls and international tourists... In particular, the event was accompanied by prominent faces: 2nd Runner-up of Miss Vietnam 2024 Nguyen Thi Van Nhi - Hai Phong Tourism Ambassador, 1st Runner-up of Miss Vietnam 2024 Tran Ngoc Chau Anh...
