Da Nang is gradually affirming its position as a cultural tourist destination when continuously developing large-scale art performance programs, diverse in types and organized regularly. Not only exploiting the advantages of the sea, mountains and heritage, the city also creates more attraction with unique cultural experiences, contributing to extending the length of stay and increasing tourist spending.
Prominent is the reality show "Memories of Hoi An", recreating more than 400 years of history of Hoi An trading port with an outdoor stage combined with light, music and modern performance technology. In addition, Hoi An Impression Park also organizes more than 20 minishows recreating unique cultural and historical stories.
Audiences who love contemporary art can choose Teh Dar Show, The Heritage Show, Ao Dai Show or Charming Da Nang Show. Each program exploits a unique cultural cross-section, from the life of the Central Highlands, Central Vietnamese heritage to the beauty of ao dai and the image of a modern coastal city.
At major tourist areas, a series of art programs are also invested methodically. VinWonders Nam Hoi An organizes real-scene shows, folk song performances, folk instrument concerts, 3D Mapping and water music. Sun World Ba Na Hills brings Cabaret, Carnival, Malambo drum performances and many street art activities.
The local cultural space is also effectively exploited with the "Dai Duy Dai Ngan" show at Dong Giang Heaven Gate, Cham art performances at My Son Temple and Tower Area, Bai Choi art and folk songs and classical opera programs in Hoi An.
In addition, the Heritage Road program at Da Nang International Terminal T2 introduces Hue royal court music, Apsara dance, Tuong co and many traditional art forms right at the gateway to welcome international visitors. A new highlight is the Ocean Dance show at Danang Dolphinarium with dolphin and seal performances serving all ages.
The formation of a network of year-round performances helps Da Nang supplement nighttime tourism products, diversifying experiences for tourists. Art is no longer a supporting activity but is becoming a valuable tourism product, contributing to promoting the cultural identity of the Central region and enhancing the competitiveness of the destination.
